If you’ve never been formally trained or have little experience with building websites and establishing digital spaces, entering the world of search engine optimization (SEO) and online marketing can seem complex, full of confusing acronyms, and difficult to navigate. While it’s true that many website builders that offer templates, such as Squarespace and WordPress, also
There are many different ways to expand your brand audience and increase user traffic through search engine optimization (SEO). SEO is all about achieving rankings on search engines to attract more of your target audiences to your site and offerings. But SEO can also be used to grow a demographic that is interested in your
The big news in social media this week is that Twitter has a new logo. Elon Musk has rebranded the social media giant, removing the little blue bird in favor of an X. Twitter, launched in 2006, was the brainchild of Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The idea for came from
Building a website requires taking a LOT into account these days. Web designers need to go far beyond the aesthetics and general blueprints of a site to gain the favor of Google and other search engines, provide a quality user experience, and grow a brand audience. If you are working with an existing website rather
Since its beginnings in 1998, Google has dramatically changed the way users can search for information, ask questions, and find resources. The internet itself has also transformed significantly as technology, website capabilities, and user goals change. If you have a website, you probably use some kind of search engine optimization (SEO) tactics to improve your
The winner of the 2023 Rochesterfest Button Contest has been announced! The victorious design for this year’s theme, “Be a Kid Again”, is a creative effort by Mike Pruett, MLT Group CEO! Mike’s button design was one of the over 100 entries received. The designs were voted on by the public via the Rochesterfest website
There are many different ways to expand your brand audience and increase user traffic through search engine optimization (SEO). SEO is all about achieving rankings on search engines to attract more of your target audiences to your site and offerings. But SEO can also be used to grow a demographic that is interested in your
There are many ways to build a website today. It can be as simple as using a free website template provider or as elaborate as writing your own HTML, Java, Python, or other type of web development code. Depending on your budget and level of investment in a website project, some of these methods may
There are many factors that go into a successful marketing campaign, but one of the most engaging and effective tools you can use is video content. Video media immediately captures the attention of your audience, conveying a lot of information quickly and in an appealing way. Additionally, video media has proven to have better retention
Digital marketing is a complicated landscape with techniques and tools that vary in effectiveness depending on the format of brands, products, audiences, and more. There are marketing 101 strategies that generally work with some success across the board. However, when you’re cultivating a marketing system unique to your brand, it’s important to focus on which
