If you are a blogger or have a company blog or news feed set up on your website, you know that publishing content regularly is an important part of brand recognition and an effective SEO (search engine optimization) tactic. Not only does Google look for and reward new content, seeing it as a sign of
There’s been a significant development in today’s internet. While it looks the same, how we find and access the billions of pages on the internet has changed. That change is “mobile-first indexing,” and Google’s been testing and slowly rolling it out for a few years. Now, finally, mobile-first indexing is being applied across all of
The conversion rate of your site is a measurement of how many users interacting with your web pages take the next step. Whether that means signing up for a newsletter, making a purchase, sharing a post, or any other engagement, an optimization of your conversion rate is a goal every website owner should have. The
Are Google Ads worth it? Yes, but… It’s one piece of a larger strategy It doesn’t guarantee results It’s NOT a magic bullet for your online marketing While many small business owners know about Facebook ads and other social media promotional materials, you may not know just how much you can use pay-per-click
If you own a website, you’ve probably heard the term “SEO” kicked around or already use SEO already in some capacity. SEO stands for “search engine optimization.” It’s a tool that you can use to make your website more likely to show up when someone Googles a relevant search term. For example, if you own
So you’re interested in DIY SEO. No wonder. Outside SEO work is expensive. The best SEO results come from time or capital-intensive investments: content writing and backlink outreach. But it’s still possible—sometimes even preferable—to be an SEO solo. Maybe you want to learn more about The Business before paying a professional SEO firm a lot
One of the most important factors in running a successful sales or service company comes down to proving to your customers or clients that you provide the best options possible for them. One of the best ways to do this is by gathering and sharing a large collection of positive customer reviews and testimonials. This
MLT Group recently donated design work to help market a theater production from the Rochester Repertory Theater. As active members of the Rochester arts and business communities, we love pitching in to support local art! Check out one of the posters we designed for the show Wandaleria: Wandaleria is about the homebody Wanda
Search engine optimization (SEO) remains a top focus of digital marketers across industries and niches. Understanding the basics of keyphrase research and usage, proper tagging, link building, and other on-site and inbound marketing techniques matters for ongoing success. However, leaving your efforts to chance can leave them incomplete or ineffective. If you want to ensure
Social media marketing becomes more competitive every day, with almost countless individuals, businesses, and other organizations taking their messages to digital platforms. It’s noisy. It’s messy. It’s relentless. And while data science and analytics paint better and better pictures of our work, social media marketing can still feel like a crapshoot. Times like these,
