Unpacking Google’s Guidance for the New Mobile-First Index

There’s been a significant development in today’s internet. While it looks the same, how we find and access the billions of pages on the internet has changed. That change is “mobile-first indexing,” and Google’s been testing and slowly rolling it out for a few years. Now, finally, mobile-first indexing is being applied across all of

Are Google Ads Worth It?

Are Google Ads worth it? Yes, but…   It’s one piece of a larger strategy It doesn’t guarantee results It’s NOT a magic bullet for your online marketing   While many small business owners know about Facebook ads and other social media promotional materials, you may not know just how much you can use pay-per-click

Is SEO Worth It? 10 Stats to Watch for in 2020

If you own a website, you’ve probably heard the term “SEO” kicked around or already use SEO already in some capacity. SEO stands for “search engine optimization.” It’s a tool that you can use to make your website more likely to show up when someone Googles a relevant search term. For example, if you own

DIY SEO in Three Basic Steps (with Free Tools!)

So you’re interested in DIY SEO. No wonder. Outside SEO work is expensive. The best SEO results come from time or capital-intensive investments: content writing and backlink outreach. But it’s still possible—sometimes even preferable—to be an SEO solo. Maybe you want to learn more about The Business before paying a professional SEO firm a lot

MLT Group Donates Designs for Rochester Theater Show

MLT Group recently donated design work to help market a theater production from the Rochester Repertory Theater. As active members of the Rochester arts and business communities, we love pitching in to support local art! Check out one of the posters we designed for the show Wandaleria:     Wandaleria is about the homebody Wanda

Essential Guide to Performing a Technical SEO Audit

Search engine optimization (SEO) remains a top focus of digital marketers across industries and niches. Understanding the basics of keyphrase research and usage, proper tagging, link building, and other on-site and inbound marketing techniques matters for ongoing success. However, leaving your efforts to chance can leave them incomplete or ineffective. If you want to ensure

What The Romans Can Teach Us About Social Media Marketing

Social media marketing becomes more competitive every day, with almost countless individuals, businesses, and other organizations taking their messages to digital platforms. It’s noisy. It’s messy. It’s relentless. And while data science and analytics paint better and better pictures of our work, social media marketing can still feel like a crapshoot.   Times like these,