Since its beginnings in 1998, Google has dramatically changed the way users can search for information, ask questions, and find resources. The internet itself has also transformed significantly as technology, website capabilities, and user goals change. If you have a website, you probably use some kind of search engine optimization (SEO) tactics to improve your
The winner of the 2023 Rochesterfest Button Contest has been announced! The victorious design for this year’s theme, “Be a Kid Again”, is a creative effort by Mike Pruett, MLT Group CEO! Mike’s button design was one of the over 100 entries received. The designs were voted on by the public via the Rochesterfest website
There are many different ways to expand your brand audience and increase user traffic through search engine optimization (SEO). SEO is all about achieving rankings on search engines to attract more of your target audiences to your site and offerings. But SEO can also be used to grow a demographic that is interested in your
There are many ways to build a website today. It can be as simple as using a free website template provider or as elaborate as writing your own HTML, Java, Python, or other type of web development code. Depending on your budget and level of investment in a website project, some of these methods may
There are many factors that go into a successful marketing campaign, but one of the most engaging and effective tools you can use is video content. Video media immediately captures the attention of your audience, conveying a lot of information quickly and in an appealing way. Additionally, video media has proven to have better retention
Digital marketing is a complicated landscape with techniques and tools that vary in effectiveness depending on the format of brands, products, audiences, and more. There are marketing 101 strategies that generally work with some success across the board. However, when you’re cultivating a marketing system unique to your brand, it’s important to focus on which
Just as with many other technologies, the way search engines and web systems work changes over time. As recently as just a few years ago, Google and other search engine algorithms favored websites with saturated keywords and over-stuffed URLs. Today, those same practices are penalized. If you’re new to web development, it might be daunting
The winner has been announced! Congratulations to Mike Pruett, MLT Group CEO, on being chosen the winner of the 2022 Rochesterfest Button Design Contest for 2022! Mike’s design was one of the 35 received this year and made it into the “Final Five” to be voted on via the Rochesterfest website and Facebook. For his
No matter what your business or online brand looks like, your website can benefit from increased traffic and improved search engine optimization (SEO) with the addition of video content. Visual content like images, graphics, and videos has proven time and again to be the most engaging type of digital media. The story-telling, imagery, music, and
There are many aspects of web development that can be utilized to build a site with the information, tools, and aesthetics appropriate to your brand. Most websites use design elements that have become standards like dropdown menus, landing pages, contact forms, and other common features recognizable to users. Conforming to expected web design elements will
