Are Google Ads Worth It?

Are Google Ads worth it? Yes, but…   It’s one piece of a larger strategy It doesn’t guarantee results It’s NOT a magic bullet for your online marketing   While many small business owners know about Facebook ads and other social media promotional materials, you may not know just how much you can use pay-per-click

Is SEO Worth It? 10 Stats to Watch for in 2020

If you own a website, you’ve probably heard the term “SEO” kicked around or already use SEO already in some capacity. SEO stands for “search engine optimization.” It’s a tool that you can use to make your website more likely to show up when someone Googles a relevant search term. For example, if you own

DIY SEO in Three Basic Steps (with Free Tools!)

So you’re interested in DIY SEO. No wonder. Outside SEO work is expensive. The best SEO results come from time or capital-intensive investments: content writing and backlink outreach. But it’s still possible—sometimes even preferable—to be an SEO solo. Maybe you want to learn more about The Business before paying a professional SEO firm a lot

MLT Group Donates Designs for Rochester Theater Show

MLT Group recently donated design work to help market a theater production from the Rochester Repertory Theater. As active members of the Rochester arts and business communities, we love pitching in to support local art! Check out one of the posters we designed for the show Wandaleria:     Wandaleria is about the homebody Wanda

Essential Guide to Performing a Technical SEO Audit

Search engine optimization (SEO) remains a top focus of digital marketers across industries and niches. Understanding the basics of keyphrase research and usage, proper tagging, link building, and other on-site and inbound marketing techniques matters for ongoing success. However, leaving your efforts to chance can leave them incomplete or ineffective. If you want to ensure

What The Romans Can Teach Us About Social Media Marketing

Social media marketing becomes more competitive every day, with almost countless individuals, businesses, and other organizations taking their messages to digital platforms. It’s noisy. It’s messy. It’s relentless. And while data science and analytics paint better and better pictures of our work, social media marketing can still feel like a crapshoot.   Times like these,

Manufacturing Marketing Essentials: How to Develop an SEO Strategy

Effective search engine optimization (SEO) for your manufacturing marketing needs a craftsman’s approach: methodical, deft, patient. The target audiences of SEO are always people, not algorithms, as some people think at first blush. You provide real value to your audiences, and the search engine will recognize that and reward your website with a higher relative

Content Development for 2020: Why You Need to Start Planning Now

More content is being pushed online than ever before. Competition grows tighter, digital consumers are savvier, and Google’s algorithms get smarter. To actually get a decent ROI on your digital marketing these days, your business needs smart content development. Here’s what smart content development for 2020 means: Actions Research-driven strategizing Compelling writing Competitive SEO Promotion

Small Business Website Design: How to Know What You’re Buying

There’s no shortage of web development and digital marketing experts who will throw jargon and acronyms at you until you lose sight of what you’re actually buying from them. Do your CTAs produce a decent CTR? Or maybe you need to enhance the onsite SEO within your CMS to boost that CR? But—wait—don’t even think