Having a mobile version of your businesses’ website may have been scribbled at the bottom of your to do list. Well it’s time that afterthought be moved to the top of the list. More and more, smartphones are becoming the main resource for consumers to find and purchase products and services. Mobile users have overtaken desktop users for the percentage of ecommerce traffic and mobile popularity is only growing. That means if your site isn’t optimized for mobile phones, you’re losing potential customers and sales.
Why Do I Need a Mobile Friendly Site?
Having a site that is mobile compatible isn’t just important because more users are turning to smartphones to do their shopping. Mobile friendly sites are also great for SEO. Search engines that are mobile compatible such as Google and Yahoo! reward mobile sites with better rankings. This is a benefit that spans across desktop and mobile platforms.
Sites that are optimized for mobile devices also provide more opportunities for customers to shop. One study found that consumers tend to use their desktops to search during the week and mobile devices on the weekend. Not optimizing your site for mobile use can cut off weekend mobile shoppers.
When people are searching for goods and services on the go, they use the GPS in their phones. This allows them to find businesses that are close to them. If your site isn’t mobile-ready, you’ll experience a high bounce rate from these almost-customers.
What is Bounce Rate?
Bounce rate is the number of users who visit your site, only to leave shortly after. But why do they leave? Mobile users look for a quick and easy experience. Ask yourself, does your website take more than three seconds to load on a mobile phone? Do mobile users have to zoom in and out to view the content? If so, consumers will move along to a competitor who offers a better mobile experience.
Don’t wait to create or update your businesses’ mobile friendly website. Let the experts at MLT Group help! Our friendly professionals offer mobile website design, web design, ecommerce solutions, and other web services. Don’t get left in the dust and email us at firstname.lastname@example.org or call 507.291.3490 to get started optimizing your website today!