How to Bounce Back from Bad Reviews

There’s no denying how bad it feels when you receive a negative online review. It’s easy to write off a bad review as just an over critical or cranky customer that doesn’t deserve your attention but with 67% of consumers making their decisions based on online FrownyFacereviews, it’s not wise to ignore them. Here are a few tips on how to learn from bad reviews and to bounce back with grace to be better than ever.

Don’t Delete Them 

Most review and rating sites such as Yelp! will not remove negative reviews unless the business owner is able to prove that they are false or malicious. If they did, how could consumers be expected to trust reviews at all? Besides, leaving up negative reviews offers you opportunities to show potential customers how professionally you react to customer concerns.

Research the Complaint

If you can, look up the unhappy customer in your records. What project was done for them? When? Who was involved? Also, talk to your employees and get their side of the story. Did the customer appear unhappy and if so how did the staff work to correct the issue? This is all information you will want to know when addressing a bad review. However, this sometimes this isn’t possible as some review sites allow reviews to be posted anonymously.

Respond

Responding to a negative review is the perfect chance to not only possibly reconcile with a disgruntled customer, but to share your side of the story. While responding privately is an option, it is usually best to respond publicly so that other potential customers can see the response that balances the complaint. Providing a humble, reconciliatory and constructive response makes you look like the company consumers want to do business with.

Learn From It

While negative reviews sting, they are a great opportunity to better your product or services. Was there an issue with scheduling appointments? Ask yourself how you could make the process more efficient. Was there a miscommunication with an employee? Ask yourself how this can be prevented in the future.

The truth is that even if you do everything perfectly, your business will get bad reviews. But rather than ignoring them, make them work for your business. Maybe you’ll be able to turn that frown upside down.

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CEO Uses Drone to Search for Missing Child

 

Mike Pruett of MLT Group Creative Solutions of Rochester, Minn. demonstrates how one of his three video equipped quad copter drones operates. Pruett is able to record not only video but still photographs with the drone.
Mike Pruett of MLT Group Creative Solutions of Rochester, Minn. demonstrates how one of his three video equipped quad copter drones operates. Pruett is able to record not only video but still photographs with the drone.

Around 9 a.m. on Thursday, April 7th, a 3-year-old from Byron, MN, was reported missing from her home. Along with the Olmsted County Sheriff’s Office and firefighters, MLT Group CEO Mike Pruett was called in to aid in the search using one of MLT Group’s most advanced drones.

After receiving a call from Sheriff Kevin Torgerson, Mike responded immediately, bringing his drone to help search areas that were too difficult for the search party to reach. “They wanted to check this reservoir and they couldn’t get access to it,” Mike recalled.

Mike is certified through the FAA (Federal Aviation Administration) to use his drone for search and rescue. This was the first time he had been called in for this kind of search and the first time the Olmsted County Sheriff’s Office has used a drone to aid in a search. “I had the opportunity to show the other deputies what the capabilities of the drone are.”

Fortunately, the child was found safe, sleeping in a Huggies® diaper box inside the home.

Mike has received an official exemption from the FAA and a certification for commercial use through MnDOT (Minnesota Department of Transportation) and uses the drones as part of MLT Group’s video production services.

Read the full ABC 6 News story and see Mike and his drone in action.