Every social media platform has its own culture, audience, and purpose. Because of this, not every platform may be appropriate or worthwhile for your business to have a presence on. But how do you know which platforms to include in your social media marketing strategy? Today, we’re going to explore a few of the most popular social media platforms, so you can determine which ones are a good fit for your business’ marketing goals.
While there are exceptions, most businesses can benefit from a presence on Facebook, if they use it properly. Facebook is a great place to build relationships and converse with your target audience. Using it strictly as a sales tool won’t garner the results you want. Think about it, how many people do you know that willingly seek out ads? That doesn’t mean you can’t promote your offerings on Facebook, just make sure to balance it out with genuine interactions and audience engagement.
This is a highly visual platform, allowing users to upload pictures, with captions and text being secondary. If you have a lifestyle, fashion, food, art, or luxury related business, Instagram is a great place for you to show off and promote your brand. It’s easy to use and you don’t have to be an expert photographer to produce great looking images. The pre-loaded filters and editing tools can give any image a professional or artistic feel. If your business doesn’t have a lot to show visually, Instagram isn’t a worthwhile platform.
Pinterest is a visual, action driven platform where users can create boards and pin pictures, articles, recipes, crafts or other inspirational content to them. It can be used to share ideas, tell visual stories, promote a lifestyle, or your brand. The key is to have visually engaging content to share. Don’t think your business is very visual? Plenty of businesses have gotten creative, using Pinterest to share educational infographics or even post jobs. Also, the overwhelming majority of users are female, so if you’re business is looking for a way to reach out to women, Pinterest is the place to be.
If your business has any videos, you should have a presence on Youtube. It’s the perfect place to feature commercials, instructional videos, explainer videos, or even tips and expertise. Most businesses that have videos can benefit from Youtube.
LinkedIn is a great platform for B2B businesses or businesses actively recruiting top talent. It’s the most professional and business focused platform on the list, making it a great place for businesses and business owners to network, generate leads, and show off your offerings.
Depending on your business and your marketing goals, some social media platforms won’t be worthwhile. Not sure where to start with your social media marketing strategy? We can help! The marketing pros at MLT Group can help you develop and execute a social media marketing strategy to promote your business, brand, and generate leads. Contact us at firstname.lastname@example.org or 507.281.3490 to learn more today!