DIY SEO in Three Basic Steps (with Free Tools!)

So you’re interested in DIY SEO. No wonder. Outside SEO work is expensive. The best SEO results come from time or capital-intensive investments: content writing and backlink outreach. But it’s still possible—sometimes even preferable—to be an SEO solo. Maybe you want to learn more about The Business before paying a professional SEO firm a lot

MLT Group Donates Designs for Rochester Theater Show

MLT Group recently donated design work to help market a theater production from the Rochester Repertory Theater. As active members of the Rochester arts and business communities, we love pitching in to support local art! Check out one of the posters we designed for the show Wandaleria:     Wandaleria is about the homebody Wanda

Essential Guide to Performing a Technical SEO Audit

Search engine optimization (SEO) remains a top focus of digital marketers across industries and niches. Understanding the basics of keyphrase research and usage, proper tagging, link building, and other on-site and inbound marketing techniques matters for ongoing success. However, leaving your efforts to chance can leave them incomplete or ineffective. If you want to ensure

What The Romans Can Teach Us About Social Media Marketing

Social media marketing becomes more competitive every day, with almost countless individuals, businesses, and other organizations taking their messages to digital platforms. It’s noisy. It’s messy. It’s relentless. And while data science and analytics paint better and better pictures of our work, social media marketing can still feel like a crapshoot.   Times like these,

Content Development for 2020: Why You Need to Start Planning Now

More content is being pushed online than ever before. Competition grows tighter, digital consumers are savvier, and Google’s algorithms get smarter. To actually get a decent ROI on your digital marketing these days, your business needs smart content development. Here’s what smart content development for 2020 means: Actions Research-driven strategizing Compelling writing Competitive SEO Promotion

Building Citations Boosts Influence and Digital Marketing Power

Even the newest online business owner can imagine that the more places their website URLs appear online, the better the chance they have of getting noticed. However, spreading links all over the web without a plan makes as much sense as dropping leaflets from an airplane to advertise a new restaurant. In order to get

How to Decide if You Need a Website Redesign

Have you been thinking about doing a website redesign? If you have, there’s a lot to consider. You have to think about budget. You have to consider whether or not you’ll use a custom web designer or template solutions offered by companies like WordPress, Wix, and Squarespace. In the changing marketing landscape of 2019 and