For any kind of business there are many tools that can be used to calculate projections in expenses, revenue, investments, growth, and many other aspects of the bookkeeping and budgeting process. One of the most useful tools for determining marketing expenses and the return on those costs in the form of a broadened company audience
In 1990, the US signed the Americans with Disabilities Act (ADA) into civil rights law. This act makes discrimination based on disability illegal and overall provides the same protection of rights for people with disabilities that the Civil Rights Act of 1964 provides for people of all races, religions, gender, sexual orientation, and national origin.
Everyone in America is familiar with franchises. They are represented on street corners coast to coast; McDonalds, 7-Eleven, Dunkin’, Great Clips, and hundreds more. From fast food to haircuts, and commercial cleaning to glass repair, franchises help meet a need for almost everyone at one time or another throughout each year. Their economic impact is
MLT Group is happy to announce the launch of a new website for The Design Connection! The site showcases The Design Connection’s residential and commercial building designs and outlines their services with user-friendly pages that efficiently inform visitors. Content within the site explains the company’s process, services, and their extensive experience with residential and
If you are a blogger or have a company blog or news feed set up on your website, you know that publishing content regularly is an important part of brand recognition and an effective SEO (search engine optimization) tactic. Not only does Google look for and reward new content, seeing it as a sign of
There’s been a significant development in today’s internet. While it looks the same, how we find and access the billions of pages on the internet has changed. That change is “mobile-first indexing,” and Google’s been testing and slowly rolling it out for a few years. Now, finally, mobile-first indexing is being applied across all of
The conversion rate of your site is a measurement of how many users interacting with your web pages take the next step. Whether that means signing up for a newsletter, making a purchase, sharing a post, or any other engagement, an optimization of your conversion rate is a goal every website owner should have. The
Are Google Ads worth it? Yes, but… It’s one piece of a larger strategy It doesn’t guarantee results It’s NOT a magic bullet for your online marketing While many small business owners know about Facebook ads and other social media promotional materials, you may not know just how much you can use pay-per-click
If you own a website, you’ve probably heard the term “SEO” kicked around or already use SEO already in some capacity. SEO stands for “search engine optimization.” It’s a tool that you can use to make your website more likely to show up when someone Googles a relevant search term. For example, if you own
So you’re interested in DIY SEO. No wonder. Outside SEO work is expensive. The best SEO results come from time or capital-intensive investments: content writing and backlink outreach. But it’s still possible—sometimes even preferable—to be an SEO solo. Maybe you want to learn more about The Business before paying a professional SEO firm a lot
