In all honesty, it’s probably time for a website update. The rapid advancements in applications and technology have rendered websites designed five years ago as “behind the times.” You don’t have to take our word for it, though. Follow along with our website redesign questionnaire below to assess your own digital presence!
Is my site functioning like I need it to?
Broken forms, 404 errors, and complicated navigations are just a few of the problems that a user can experience on your website. A user-friendly design and a clear call-to-action keeps visitors on your page and encourages them to contact your business. Additionally, your site needs to be targeting the right market. Whether you provide services nationwide or just to your local community, your website and its content needs to express your intent and appeal to your target.
Are you keeping up with your competitors?
You shouldn’t necessarily copy your competitors, but you should ensure that the digital playing field is fair. It’s important to make sure you are keeping up with or surpassing the standard of your industry. One common advancement that all industries need to consider is a responsive design for their website – a design easily viewed and navigated across desktop computers, tablets, and mobile phones alike.
Are all your services displayed?
Since your website was built, have you added services or expanded in any other way? Maybe you now serve a different area, or offer in-field services instead of customers visiting your store. Make sure your website reflects everything your business has to offer or consumers may miss your business entirely.
Do you have someone on staff with the skills to build a new website?
This article from Forbes hits the nail on the head when it comes to deciding whether to contract a project or not:
“At this point, your website is as much the face of your company as any brick-and-mortar office (if you even have one). So this isn’t the area to cut corners. If you happen to have someone on staff who possesses the skills to carry out this project, that’s great – you’ll save time and money. But if you don’t have someone already on your team who can genuinely do this job as well as it can possibly be done, don’t let your desire to save time and money force you into making sacrifices on the quality of the end product. There are a lot of brilliant web designers out there – it’s more than worth it to invest in working with one.”
Does my logo translate well on the web?
No matter how updated your website is, an old logo can easily send it back in to the 90s. There may even be technical issues associated with your logo, such as too many colors or gradients that don’t look as nice on a web page. If you and your customers aren’t extremely attached to a logo, consider upgrading it according to the Just Noticeable Difference theory. Every few years, update a small part of your logo to keep it modern and current, like so.
Is your website being found?
The most well-designed website won’t be much of an asset to your business if it isn’t found by consumers. On-site SEO for your recently designed website is key to making your online presence work for you. Digital marketing is not a separate item entirely, but a holistic approach to being found by consumers. Make sure your website is doing all that it can for your business!
If you answered no to any of the above questions, it’s time to update the design of your website to keep your business relevant and competitive. MLT Group offers advice like this, as well as web design and development, to businesses and organizations in Rochester, MN and beyond. An all-encompassing digital marketing strategy, starting with a website, will help bring more traffic to your business. Today is the day to start.