MLT Group recently donated design work to help market a theater production from the Rochester Repertory Theater. As active members of the Rochester arts and business communities, we love pitching in to support local art!
Check out one of the posters we designed for the show Wandaleria:
Wandaleriais about the homebody Wanda who one day answers the door to find her prison pen pal, Rocky. The director describes it as a comic-drama, a “working-class, female-focused riff on the Secret Life of Walter Mitty.” See it this fall in Rochester, MN!
As a partner of Riverside Concerts, MLT Group is proud to sponsor the upcoming Gear Daddies performance! The Americana/Rock band originating in Austin, MN, has traveled all across the country in the past 30 years, producing iconic songs such as “I Wanna Drive the Zamboni” and “Stupid Boy.” They’ve even performed on The David Letterman Show and at the South x Southwest Music Festival. Gear Daddies, who were highly influential members of the Twin Cities music scene in the ‘80s, are coming to Rochester! They’ll be performing at the Mayo Civic Center on Thursday, February 15th at 7:30 p.m. Get your tickets now before they’re gone! MLT Group is proud to support local community events.
MLT Group Project Manager, Ayodeji (Ayo) Awosika, will be presenting a speech at the TEDxZumbroRiver event Thursday, May 18th. TEDx is an independent, locally produced version of the well known TED conferences which encourage the sharing of ideas and positive change.
Ayo has always been a fan of TED and TEDx talks, believing in the positive influence they have, and was thrilled when he had the opportunity to present.
“I believed I had an idea worth spreading and wanted to impact others the same way I’ve been impacted by other speakers.”
He became involved by attending TEDx’s pitch night, where he and 24 other speakers pitched their presentation ideas. Ayo was selected, along with three others.
The presentations will cover a wide variety of topics and ideas. Ayo will be speaking about imposter syndrome, in which individuals feel as if they are not qualified enough to be in their position, regardless of their success or accomplishments.
“The topic is important for me because I feel imposter syndrome all the time, specifically in my dreams I’m working on outside of work, which are becoming a full-time author and speaker one day. Impostor syndrome is ubiquitous, yet people don’t talk about it often enough. I think that now, with the way the economy is changing and with all the opportunities available to anybody, dealing with these feelings and overcoming them is important, because it’s a great time in our history to bet on yourself and take advantage of what’s in front of you.”
Ayo has been cultivating his speaking abilities as a member of Toastmasters International, an organization that helps members cultivate leadership and public speaking skills, but has taken additional steps to prepare for his presentation.
“I work with TEDx coaches on my speech. They give me tips on articulating my message, body language, vocal tonality, and several other nuances of giving a great talk. I also practice my talk relentlessly — pretty much every day, because I’m terrified, yet also excited!”
You can see Ayo and the other TEDx presenters Thursday, May 18th at Autumn Ridge Church in Rochester, MN. Purchase your tickets here!
While we’re always working hard for our clients, most of our work leaves us sitting for the majority of the day. To combat this sedentary lifestyle that has become so commonplace in office environments, MLT Group has invested in standing desks.
An increasing number of studies have all concluded that consistently sitting for long periods can contribute to poor physical and mental health. With our new adjustable desks, we hope to benefit from elevated moods and greater energy, while combating health risks, such as heart disease, high blood sugar, and chronic back pain.
“I’m looking forward to continuing to live a more active lifestyle. I’ve already been exercising, and the ability to stand up and move around will only help my health improve,” commented Project Manager, Ayo Awosika.
We’re excited, energized, and ready to support our clients while supporting our own health. If you’re looking for a creative team of professionals to help promote your business, contact MLT Group at 507.281.3490 or email@example.com. We’re standing at the ready!
The holidays are a time for families to come together, but for many, it’s also a time for remembering fallen veterans. To honor those who have made the ultimate sacrifice, the Soldiers Field Veterans Memorial committee of Rochester, MN, has been tasked with distributing holiday wreaths to local cemeteries, veterans’ graves, and families of fallen veterans as a part of Wreaths Across America.
Pruett and Throndson had to make two trips from Rochester to Red Wing in order to transport all 500 individually packaged wreaths.
Soldiers Field Veterans Memorial has participated in Wreaths Across America in the past, purchasing the wreaths themselves. Having the wreaths donated this year was a welcomed sign of support from Treasure Island and Prairie Island Indian Communities.
“As a committee, we feel that this is a way that we can honor the veterans that have fallen and that they are not forgotten. We would like to thank Treasure Island for their continued support of our veterans,” stated Pruett and Throndson.
Pruett and Throndson also support Tee It Up for the Troops and Bells for Eternity, respectively. The men believe that showing support for area veterans contributes to strong community.
For many, the wreaths are a sign that their loved ones and their sacrifices are not forgotten.
Wreaths can be found at the entrances of Oakwood, Calvary, and Oakwood East cemeteries in Rochester, MN. They will also be distributed to veterans’ families through the VFW and American Legion of Rochester and Ironwood Springs Christian Ranch in Stewartville.
Today we are celebrating our Accounting Director, Jean Pearson, who was recently honored and recognized by Toastmasters International as the 2015/2016 District Six Division Director of the Year.
Jean has been a member of Toastmasters International, an organization which helps members cultivate leadership and public speaking skills, for 24 years. She originally joined in order to build on her communication skills.
“I was working in a job where I had to explain W9 forms. Inevitably, I would be talking with someone, and as soon as I hung up, I thought ‘oh, I should have added this or added that’,” she explained. “I was always talking to people who had no idea what I was talking about.”
Jean attended her first Toastmasters meeting after seeing an ad in the Mayo Newspaper.
“I decided that the Table Topics portion of the Toastmasters meeting was the part that I wanted, because I really did not have any trepidation with speaking in front of groups, it’s just that I didn’t always think of everything at once.”
Instantly, Jean enjoyed Toastmasters, stepping into her first leadership role after only four months. She has maintained a leadership position within Toastmasters for 21 out of her 24 years as a member. Jean had often worked in individualized positions, and wasn’t always able to exercise her leadership skills, so she was excited to have an opportunity to build on these skills.
“That’s why I stay. I thoroughly enjoy it.”
This is not Jean’s first award from Toastmasters. She has also twice been honored with Toastmasters’ highest achievement, the Distinguished Toastmaster (DMT) award. In order to receive this recognition, a member must meet a set of ambitious criteria, including giving approximately 46 speeches, acting as a district officer for one year, acting as a club officer for at least six months, sponsor a new club or mentor a struggling club, and complete a special leadership project, which typically involves planning and managing an event.
After a previous tenure as a Division Governor (now referred to as Director), Jean was recognized as the 2012/2013 District Six Division Governor of the Year. Being recognized twice as a Division Governor/Director of the Year is a first in the history of District Six – a phenomenal achievement considering she has only held this particular office twice!
Jean is not the only Toastmaster in the family. Her husband, David Pearson, has been a member for three years and was recognized as the 2015/2016 District Six Toastmaster of the Year.
We want to congratulate Jean on her astounding achievements and wish her the best as she continues to participate in Toastmasters. We can’t wait to see what she does next!
You’ve worked hard to build your business and provide quality services. After all of the time and energy you’ve put into your business, it can be heartbreaking to see your business’ reputation under attack from online reviews. As our Director of Operations, Theo St. Mane, explains in our latest Theo Talk video, too many good businesses are marred by just a few negative reviews.
But how can just a few bad reviews have such a devastating impact? Imagine the last time you paid for a good or service and had a good experience. Did you feel compelled to write a positive review about it? Now imagine the last time you had a negative experience. You were probably more compelled to share the story. There is a psychological reason for this. Positive and negative experiences are processed differently in the brain. Negative experiences take more processing power, causing us to ruminate on them. This makes it more likely for consumers to share their negative experiences on review sites.
What Should You Do With Bad Reviews?
No matter how well your business operates, bad reviews happen, which is why it’s important to have a plan for how to handle them. First, deleting isn’t the answer. Most review sites such as Yelp and Google Business won’t allow businesses to delete reviews unless they can prove the review is false or attempting to inflict undue damages. If they did, these sites would lose all credibility. But if you can’t delete a bad review, what can you do?
Research the complaint– Who is the customer? Is their complaint valid? What were the circumstances surrounding their experience? This is information that will be helpful for understanding the complaint and how to respond.
Respond to the complaint– Sharing your side if the story can help repair your relationship with the dissatisfied customer and improve your image with potential customers reading the review. In responding make sure you sound reasonable and professional. The quality of your response can completely neutralize a negative review in the eyes of other consumers.
How to Receive Positive Reviews
If consumers are more likely to share negative reviews, how do you get consumers to share positive experiences about your business?
Make it easy – Include links to your business’ review profiles on your website, social media, emails, and newsletters. Customers aren’t going to spend time looking for your business on these sites, but if you make it easy for them they may take a few moments to leave a positive review.
Give incentives– Customers are more likely to leave reviews if they have some incentive. It is important, however, that you are not seen as paying for reviews or paying for good reviews. Monthly giveaways and other chances to win prizes are proven strategies for encouraging reviews.
Ask– It seems so obvious, but many businesses fail to ask their customers to write reviews. Make it part of your daily work practice for you and your employees to solicit reviews from customers.
Your business’ reputation is invaluable so make sure you protect it. To find out how MLT Group can help your business with its online reputation and SEO, contact one of our professionals at firstname.lastname@example.org or 507.281.3490. Also, watch our latest Theo Talk video about managing your business’ online reputation here.
There’s no denying how bad it feels when you receive a negative online review. It’s easy to write off a bad review as just an over critical or cranky customer that doesn’t deserve your attention but with 67% of consumers making their decisions based on online reviews, it’s not wise to ignore them. Here are a few tips on how to learn from bad reviews and to bounce back with grace to be better than ever.
Don’t Delete Them
Most review and rating sites such as Yelp! will not remove negative reviews unless the business owner is able to prove that they are false or malicious. If they did, how could consumers be expected to trust reviews at all? Besides, leaving up negative reviews offers you opportunities to show potential customers how professionally you react to customer concerns.
Research the Complaint
If you can, look up the unhappy customer in your records. What project was done for them? When? Who was involved? Also, talk to your employees and get their side of the story. Did the customer appear unhappy and if so how did the staff work to correct the issue? This is all information you will want to know when addressing a bad review. However, this sometimes this isn’t possible as some review sites allow reviews to be posted anonymously.
Responding to a negative review is the perfect chance to not only possibly reconcile with a disgruntled customer, but to share your side of the story. While responding privately is an option, it is usually best to respond publicly so that other potential customers can see the response that balances the complaint. Providing a humble, reconciliatory and constructive response makes you look like the company consumers want to do business with.
Learn From It
While negative reviews sting, they are a great opportunity to better your product or services. Was there an issue with scheduling appointments? Ask yourself how you could make the process more efficient. Was there a miscommunication with an employee? Ask yourself how this can be prevented in the future.
The truth is that even if you do everything perfectly, your business will get bad reviews. But rather than ignoring them, make them work for your business. Maybe you’ll be able to turn that frown upside down.
For more information on digital marketing and website design, give us a call at 507-281-390.
Around 9 a.m. on Thursday, April 7th, a 3-year-old from Byron, MN, was reported missing from her home. Along with the Olmsted County Sheriff’s Office and firefighters, MLT Group CEO Mike Pruett was called in to aid in the search using one of MLT Group’s most advanced drones.
After receiving a call from Sheriff Kevin Torgerson, Mike responded immediately, bringing his drone to help search areas that were too difficult for the search party to reach. “They wanted to check this reservoir and they couldn’t get access to it,” Mike recalled.
Mike is certified through the FAA (Federal Aviation Administration) to use his drone for search and rescue. This was the first time he had been called in for this kind of search and the first time the Olmsted County Sheriff’s Office has used a drone to aid in a search. “I had the opportunity to show the other deputies what the capabilities of the drone are.”
Fortunately, the child was found safe, sleeping in a Huggies® diaper box inside the home.
Mike has received an official exemption from the FAA and a certification for commercial use through MnDOT (Minnesota Department of Transportation) and uses the drones as part of MLT Group’s video production services.
To say that we’re announcing a move to our new location is somewhat misleading given that we’ve been operating out of our new office space in the Plaza 14 West Center at 4481 North Frontage Road for several weeks now.
However, all possibility of returning to the downtown location was destroyed when the building formerly home to MLT Group and MLT Video was demolished to make way for new development opportunities in the downtown Rochester area. The old red brick building had stood on the lot for 140 years, and it had served as the main base for MLT Group for nearly 13 years.
Though it is a little sad to see that no trace of the previous building remains, our team has settled in nicely at our new office. Because the facility was unfinished at the time of purchase, we were able to custom build the interior to best suit our needs. Now, we have a dedicated conference room, three individual offices, and an open-floor work space for the production team.
The 4481 Frontage Road office is certainly a step up from our previous location, and we are pleased to provide a pleasant environment for our clients and employees alike. Come check out our new office and see for yourself!