Search engine optimization drives traffic to your site and creates lead opportunities.
SEO, or search engine optimization, is the practice of building and arranging your business’ website to be easily read by search engines, and, in turn, to rank well in organic search results when your products or services are looked for online. From content to site structure to meta tags, SEO is about balancing the interpretation of you site by individual people, while still making the site readable by the bots of Google, Yahoo!, and Bing.
Websites need to take a holistic approach to SEO. This includes:
• Organized site structure
• Keyword or key phrase usage
• Location targeting
• Original content
• Appropriate title and meta tags
• Continuing SEO services and updates
MLT Group provides SEO services for both new websites and those that have already been established. By investing in search engine optimization, you can increase exposure of your site to potential customers and ensure it can be found by your existing customer base.
From web design and development through content creation and on to continuing SEO services, MLT Group provides the entire gamut of services that you need to establish a strong digital presence. Get started today! All you have to do is email email@example.com or call one of our friendly professionals at 507.281.3490.
Which photo types are the best for your business’ website?
Though stock photos can be tastefully used, at MLT Group we always encourage our clients to use photos unique to their business. Initially, stock images may seem like the best choice: they are sometimes cheaper, more readily available, and usually high quality. Sounds perfect, right? Before you decide, consider the benefits of having a photo shoot unique to your business and operations.
1) Photos look more natural and are relevant to your business.
2) Unique photos reinforce that you are a local business.
3) You legally own the photos used on your website.
4) No other business will have the same photos that you do.
5) You can garner trust from customers by using local photos.
Imagine a customer checks out your website before visiting your business, then walks in to find the same person on the home page greeting customers at the door. Your local branding and recognition is immediately reinforced by your digital presence!
At MLT Group, we provide a full range of services to help you make your new website look fantastic. From web design and development to photography and video services, we can help you with all of your digital and traditional marketing needs. For more information, please contact firstname.lastname@example.org or call our office at 507.281.3490.
Your online presence and website design can impact your brick and mortar business!
Having a credible looking website is extremely important. An outdated, cluttered website can create a negative customer experience and cause customers to spend their money elsewhere.
Your website design is a key part of your digital marketing strategy; its design is where real world marketing meets the internet. The impression you leave on your online customers translates into how they view your business in real life. Does your website make you look like a credible business or like you’re still doing business in the 90’s?
What makes your website look credible to users?
1) Make sure your website is arranged in a user-friendly format
2) Place the most important information “above the fold”
3) Ensure your design looks like quality, professional work
4) Leverage a blog to show expertise in your field
Don’t get stuck in the past! If you need a website redesign to keep up with technological advancements, contact email@example.com or call the MLT Group office at 507.281.3490. We’d be happy to provide you with a quote or more information about our many traditional and digital marketing services.
We’ve set a lot of websites live recently, but this one was a real treat!
Over the last two months, MLT Group has set multiple custom websites live. We have created numerous designs in various industries, but we recently launched a website in the food and snack industry… and we couldn’t wait to sample to products!
Dippin’Stix provides healthy snack options for lunches and people that are on the go constantly. 樂威壯 Each provides a fruit or vegetable serving with a delicious dip, all packaged for traveling convenience. After our recent launch of the site, we acquired some samples and the feeding frenzy began! Whether it was apples and caramel, carrots and hummus, or celery and ranch, each member of the MLT Group team enjoyed healthy snacks throughout the day.
MLT Group is working hard on designs and build-outs for quite a few more websites. Be sure to check back frequently to see more of our work!
When you need website design and development in Rochester, MN or anywhere in the US, look no further than your local MLT Group. We provide creative solutions for all of your marketing needs, from print and graphics, to web development and digital marketing. Contact us today!
MLT Group will be upgrading our web servers tonight in order to provide a better user-experience and overall performance. This transition will occur after 5pm CST for the purpose of minimizing the disruption to business hours.
Please anticipate possible website delays or downtime during this period. If you are currently hosting email with us, these accounts may experience downtime as well, but your addresses and emails will be saved. This process may take 1-4 hours to complete.
We appreciate your patience as we work towards supplying the best service possible for your website.
MLT Group provides SEO Services in Rochester, MN and the surrounding areas to enhance your web presence.
The ever changing world of the web can be a challenging “cyber environment” to enter into as a new website. With millions of websites present on the internet, countless entities throughout the world are fiercely competing for users’ attention. Some websites present quality information, while others are well-crafted spam sites. Regardless of the website, they all face the same dilemma: How can I be found through search engines?
Because SEO (Search Engine Optimization) is not an exact science, many articles are being published about what to do and what not to do to be found by Google or other search engines. While articles are helpful in understanding the nature of search engine technology and SEO, read articles with caution. MLT Group provides SEO services and web development in Rochester, MN and throughout the United States to help with this digital domain dilemma!
Articles abound on the Internet to help companies or individual websites with their overall SEO strategy. Some websites will say “SEO is dead” while others cling to the SEO strategies of the past. However, neither of these tactics are beneficial to a website’s overall strategy. When reviewing research, it is important to remember that SEO has never been, nor probably ever will be, an exact science. Search engines such as Google change constantly, which places the practice of SEO in an ever changing environment of what to do and what not to do.
It is important to remember that although there are clues about what is right and wrong for on-site and off-site SEO, the world of SEO is a phenomenally gray area. At MLT Group, we trust highly regarded sources in alignment with our own proven research. We take review the research and data being gathered by quality sources and test it with our own findings to compile a quality strategy specifically designed for each of our clients.
Items to look for to ensure you’re reviewing a high-quality SEO article:
1. Experience of the writer or company
2. Affiliations of the website
3. Claims supported by research
At MLT Group – Creative Solutions, we value quality research with the highest regard. We consistently review trusted sources to see what we can change, what we can keep, and what we can look further into. The next time you read an article about SEO, know that SEO extremists and traditionalists may not always have the correct answer. SEO is not an exact science, so don’t put your website in the hands of those that claim it is. Instead, put your website in the hands of MLT Group’s SEO specialists and trust that we will do our research to bring your website the best results possible!
MLT Group’s digital marketing staff in Rochester, MN takes a break for some live-action fun
Last weekend, MLT Group brought the underground bunker to the battlefield in a paintball extravaganza. The 2nd annual paintball excursion was a great way for us to work on our strategy skills, quick responses, and team unity. Even with stretching and warm-up exercises before and after the game, we all walked away quite sore.
Just like in paintball, MLT Group is prepared with an arsenal of weapons to make your digital marketing campaign the most effective it can be. Our strategic methods help us succeed in both paintball and digital marketing. Without a solid plan in place, you may be casting too wide of a net in your digital marketing strategy. By concentrating your efforts, especially when it comes to SEO services, you can see and measure your results much more easily then by attacking randomly.
If you find yourself in need of web development, print design, or SEO services in Rochester, MN (or even across the US) contact the professionals at MLT Group. Our aim is dead-on when it comes to helping you achieve your digital marketing goals. To check out more photos from our paintball fun, visit our Facebook page.
Website Design and Development in Rochester, MN by MLT Group
MLT Group – Creative Solutions has been hard at work developing a new reporting system for our clients. Throughout the brutal Polar Vortex(es) and countless parade of blizzards, the talent at MLT has been hunkered down in our brain-storming creativity bunker crafting and fine-tuning our newest quarterly report; the Digital Marketing Scorecard. We are very excited to offer our clients this new digital marketing service in Rochester and Minneapolis, Minnesota, and throughout the country.
The scorecard provides a score from 0 to 100 that can be assessed for both current and potential clients. With an assessment of 6 different aspects of digital marketing, MLT’s new scorecard is a simple, streamlined way to determine what else your company could do to improve its digital marketing, online presence, and rankings.
A look at the details:
Web Presence – This section deals specifically with the set-up of your current website and reviews it based on both user experience and digital marketing expectations (read: Google’s algorithms).
On Site SEO – When you work with MLT Group to SEO your website, we ensure that nothing is left undone, and that the site is thoroughly optimized as it should be from the biggest picture on the home page to the smallest link in the footer.
SEO Building – SEO is a process that continues long after the content is optimized and the site has been launched. We focus much of our energy on consistent blog posting and backlink building. Page Two of the scorecard also lists examples of your search engine rankings at the time of the report.
Social Media – Now more than ever, it’s important that your business be found through a variety of platforms. In addition to ensuring all information is consistent and correct, it’s also important to continually post fresh content to your social media sites.
Other Digital – In the world of smart phones and tablets, your site must work on all platforms of technology, or you miss out on business. To optimize your presence in the digital realm, no form of communication should be left untapped.
Stats – We want to make sure you have quantitative evidence of your successes with MLT Group. We provide stats information so you can see your quarterly progress, all in one convenient document.
MLT Group is very excited about our newest digital marketing scorecard and how it will help us better serve our clients. We hope that this will be a great resource for both those that currently work with us and those that may be considering MLT Group.
Contact us today for assistance with your digital marketing and web design. From Rochester, MN, to the rest of the world, MLT Group – Creative Solutions is prepared to help advance your business and digital presence in our ever-expanding local and global marketplace!
MLT Group is excited to announce the addition of Tori Utley to our team as a Communications & SEO Specialist.
Tori received her Bachelor’s degree in Psychology and Addiction Studies from Liberty University in December 2012. She is currently working to complete her MBA, specializing in Project Management and Marketing. Her experience includes a background in chemical dependency counseling, working with international and executive patients at Mayo Clinic, and project management at Mission 21, a local non-profit organization. As MLT Group’s Communications & SEO Specialist, Tori focuses on search engine optimization, marketing research, and other post-production duties, including social media.
In her free time, Tori plays the guitar. In fact, she wrote a 4-song record with the acoustic band “Tomorrow We Live” which you can check out here. She is a self-proclaimed coffee snob and coffee-tasting enthusiast (black coffee all the way!) and is normally seen around the office with a cup of Moka in her hand. Speaking of The Office, Tori has seen every episode of the television series and has a serious fascination with the character Michael Scott. Welcome to MLT Group, Tori!
Bay and Bay Transportation‘s annual Driver’s Banquet is coming soon. MLT Group‘s video production team is on the job creating a video for the occasion, because that’s what we do! For video production, web design, SEO, graphic design, social media marketing, branding, copywriting and more, contact MLT Group. It’s what we do.