Which photo types are the best for your business’ website?
Though stock photos can be tastefully used, at MLT Group we always encourage our clients to use photos unique to their business. Initially, stock images may seem like the best choice: they are sometimes cheaper, more readily available, and usually high quality. Sounds perfect, right? Before you decide, consider the benefits of having a photo shoot unique to your business and operations.
1) Photos look more natural and are relevant to your business.
2) Unique photos reinforce that you are a local business.
3) You legally own the photos used on your website.
4) No other business will have the same photos that you do.
5) You can garner trust from customers by using local photos.
Imagine a customer checks out your website before visiting your business, then walks in to find the same person on the home page greeting customers at the door. Your local branding and recognition is immediately reinforced by your digital presence!
At MLT Group, we provide a full range of services to help you make your new website look fantastic. From web design and development to photography and video services, we can help you with all of your digital and traditional marketing needs. For more information, please contact firstname.lastname@example.org or call our office at 507.281.3490.