Understanding the Important Role of Explainer Video Production in Minneapolis, MN

There are many aspects of videography and film production that can go into a marketing campaign, from product descriptions to full company commercials. Graphics, scripts, lighting, makeup, audio, and other components all go into making video production so complex that it can be a difficult venture for small companies and brands with less access to expensive equipment, software, and training. Because of that, many companies outsource videography to marketing agencies with a dedicated film department. Not only does this make the entire process less stressful and more efficient without compromising control over the creative process, it’s also often a less expensive way to get a quality product. The return on your investment (ROI) for videos is typically one of the highest when compared to other marketing systems, such as pay-per-click (PPC) advertising and even other visual media. Modern video content has proven time and again to be one of the most engaging formats of marketing media. MLT Group Creative Solutions provides comprehensive video production in Minneapolis, MN, Rochester, and the surrounding area. Our expertise extends to corporate, social media, industrial, training, education, and commercial videos, animation, video duplication, surveillance video enhancement, and even aerial video with our 4K drone technology.

Other Services

In addition to complete videography services, MLT Group also offers digital marketing strategies, graphic design, social media and SEO services, web design, and more. With MLT Group, high quality video production is within reach because we know how to provide scalable video production to meet most budgets. Throughout any project we work on, we operate as your partner. Our customers maintain creative control from start to finish while our videography experts provide continued communication, state-of-the-art equipment, and talent.

Marketing Videos

Because there are so many different kinds of marketing videos, videos that can be used to boost your audience and website traffic, and videos that can improve communication with your users, it can be hard to know where to start. The video format that will benefit your company most will depend greatly on your goals and current standing as a brand. However, for many companies and digital brands, the format of “explainer videos” can be highly beneficial and even change the way your website is ranked on search engine results pages (SERPs).

What are explainer videos?

Explainer videos are short, often animated videos that walk users through a clear explanation of a company’s services, products, or goals. Quality explainer videos have proven to have extremely high conversion rates, some even as high as over 100%. Conversion rates, the measurement of how many users take the next step on your site to click a product, read a new page, sign up for an email list, etc are important key performance indicators (KPIs) that help you determine your ROI, user engagement, and other factors. Explainer videos are usually placed prominently on a home page or landing page so they are your site’s first line of significant user interaction.

There are many types of explainers videos, though animated graphics are the most popular format of explanation today. Some basic types of explainer videos include:

Live-action:

If you have a staff that’s camera ready or if you are able to hire commercial actors, you can make a highly effective live-action explainer video. Live-action explainers are most effective for companies with goods or services targeted for physical use. For example, a live-action video might be more effective for a company selling a special type of toothbrush rather than for a company offering more abstract services like customer relationship management (CRM) technology. Having a cast of real people using physical products or services can also help create an emotional connection with viewers.

Animated:

This format of explainer video is one of the more prevalent styles used today, often used for companies offering digital services, software, and other internet tools. Animated explainer videos can be very useful for walking the viewer through complex subject matter with interesting or fun graphics. Many people learn better with visual aids, so an animated explainer video can capture the viewer’s attention throughout a full breakdown of a more abstract concept or process. Additionally, animated explainer videos often have a better retention rate of technical or intangible information when compared to live-action explainer videos of the same material. Animations give companies a chance to instill creativity and their brand’s aesthetic into information-rich video content.

Live stream:

Social media live streams can be made into casual live-action videos that reach a high level of user engagement. Live streams don’t give you the ability to edit the information given in real time or the ability to erase stumbles in the script, but they are highly effective in reaching your viewers on a very human level. They also show that your company feels comfortable showing raw footage, meaning you have nothing to hide. Live streams can increase the trustworthiness and friendliness of your brand.

How are they made?

The way explainer videos are made will vary slightly from format to format, but every process will follow the same general guidelines. Most effective explainer videos will have a well-defined topic, a script or at least key talking points, style/aesthetics, sound design, an introduction, and a conclusion. Depending on what format of explainer video you’re making, your production process could also include a storyboard, voiceover, animation, transitions, and other aspects of videography. Some of the most important parts of any good explainer video include:

Script:

The finished video design quality can make an explainer video more effective, but nothing communicates the information more quickly and precisely than a well-written script. When writing a script, consider what key information you need to relay to the viewer. Try to answer the “who, what, where, when, why, and how” (five Ws and an H) of your video topic. The script should always include a brief introduction to the topic, a clear explanation that answers the five Ws and H of the video, and a conclusion that increases conversion rates. A good script will convert users to click to learn more, view a product or service page, sign up for a newsletter, or even make a purchase. If you aren’t using a full script, for example, if you are filming a live stream on social media, make sure the people featured in the video have in front of them key talking points to cover.

Style:

From a fully edited animation to a casual live stream explainer video, you should always produce the video in your company’s style. Using the design aesthetics and stylization of your brand will help incorporate your video into the map of your website and boost your marketing image. It will also help make your marketing campaign and overall online presence into a cohesive unit. Your company has its own unique style and using those aesthetics in your explainer videos will solidify their inclusion into your website design.

Sound design:

For both the technical and aesthetic aspects of your explainer videos, sound design is critical. When it comes down to it, your viewers need to be able to clearly hear the explanation given of a product, service, or company goal. Clear sound capturing with mid to high quality equipment and a crisp production of the script will both help you improve the value of any explainer video. Additionally, when used effectively, music, sound effects, and other components of creative sound design increase the viewer’s retention of the information relayed and improve conversion rates.

There are many other steps that go into the making of an explainer video in addition to these basic requirements. Explainer videos range from as simple as an informal, spontaneous live stream to as complex as a full animation taking many hours to produce.

If you are ready to incorporate an animation or live-action explainer video or other audiovisual content into your website, contact MLT Group at (507) 281-3490  or at sales@mltgroup.com for more information about our video production in Minneapolis, MN and across Minnesota, Iowa, and Wisconsin.

The Power of Modern Video Production in Rochester, MN for Website Media

MLT Group has provided professional video production services since 1986. Since then our services have grown to include social media marketing, graphic design, web design, SEO, and more. Our video services team has decades of experience creating visual and audio rich productions that are excellent ways to engage your audience, improve your professional image, and provide a wealth of information concisely and memorably. Videos have long ranked as the most effective communication and marketing tool compared to other content, having outpaced text content and images. With the high-resolution screens and fast internet of today’s highly technological world, videos have come into their own. With our capabilities for video production in Rochester, MN, the Upper Midwest region, and even nationally, brands can increase site traffic, grow their audience, and create long-lasting impressions with viewers.

Digital Devices

In early 2020, reports showed individuals spend an average of 3.7 hours a day on digital devices. Since the coronavirus pandemic enhanced dependence on digital access for hundreds of millions, that number has likely increased significantly. Much of the content we interact with online is video. From YouTube videos to streaming services, it’s rare to go through your day without watching at least one video.

As a provider of comprehensive video production services, including corporate and industrial videos, animation, videos for the web and social media, and even 4k resolution aerial video, we know there are several growing trends in the video world for businesses and organizations to keep in mind.

Some Statistics:

  1. Video display sizes are shrinking with larger percentages of users watching them on smartphones, tablets, and other smaller devices. Video producers should keep in mind how details and spatial placement of on-screen images will be processed visually on smaller screens.
  2. 49% of users watch over five videos daily.
  3. Most users report they find video advertisements more relevant than other formats.
  4. YouTube was ranked higher than Facebook in 2020 for consumer traction and effectiveness in changing consumer behavior.
  5. Online videos are predicted to take up 82% of consumer traffic by 2022. This is 15 times higher than it was in 2017.
  6. 73% of adults in the US utilize YouTube, including almost all 15 to 25-year-olds.
  7. 90% of DIY makers use how-to videos on YouTube.
  8. 60% of businesses use videos for marketing purposes.
  9. 50% of marketers using video have been doing so for at least a year.
  10. 14% of marketers make videos daily.
  11. 36% of marketers make videos weekly.
  12. 94% of brands using video will continue to rely on it for effective marketing purposes.
  13. 74% of businesses using marketing videos say it has a higher return on investment (ROI) than photographs, pictures, or other static imagery.
  14. 68% of businesses say videos have a better ROI than Google Ads.
  15. The consumption of videos on mobile devices increases annually by 100%.

These statistics show by the numbers that videos are the content of the future, and our consumption of video media will only increase as a nation. If you aren’t convinced that there is power to modern video content and video marketing strategies, think about the way you interact with the videos you see around you. Even if you don’t seek out YouTube or Facebook videos, use streaming services, or watch TV, you’ll likely be exposed to a video somewhere in the world.

Video Content

Video content is everywhere, from screens on gas station pumps to digital billboards. Most employers require their staff to watch videos for training, announcements, and other work-related relays of information. News providers use video footage whenever they have it to show what’s happening in the world. Video content has increased so significantly over the years because it is the number one most engaging material, and those who use it know how well it works.

If you’re considering incorporating video content into your brand’s image, marketing strategy, or website, there are three levels of media formats to consider. These levels are the ABCs of video content, and each is effective in various ways.

A-Level:

A-level videos are generally the most polished, produced types of video content and the most expensive and often time-consuming productions. However, these videos can be worth their cost and effort if you need to create a professional, credible, and trustworthy impression. National commercials, corporate profiles, TV products, product explanations, and brand overviews are just some examples of A-level videos that can establish a clear description of the video topic in a professional way. Brands typically partner with a video or marketing company to create a scripted, staged video, often filmed with high resolution cameras and sound systems.

Most brands produce a few A-level videos to establish the quality of their brand, products, or services. Two great examples of A-level company videos are the My Career. My Culture. and My Kohler. commercial for Kohler and their Altogether Kohler highlight reel.

B-Level:

Companies and organizations with smaller budgets may produce mostly B-level material. These videos are generally planned out, scripted, shot, and edited professionally, but without big-budget production values. Even if they aren’t perfect, these videos are highly effective for growing your audience and imparting trustworthiness and authenticity to users. Such videos can create a great connection between your users and your brand without breaking your budget. Common B-level videos include regional commercials, internal corporate videos, how-to videos, educational content, social media videos, video series, testimonials, product demonstrations, and staff profiles.

The lower costs of B-level videos can allow brands to publish new content regularly. With regular video content users will see consistency and reliability in your brand’s practices. To produce a video of this quality requires a script, a production design, on-screen talent, organization and scheduling, professional video equipment and videographers, a director to work with your talent, design for graphics and animation, voice over talent and studio sound recording, and finally professional video editing and mastering.

C-Level:

Finally, we have C-level video content. While C-level videos are the least produced, rawest, and most unpolished content, they can also be one of the best ways to connect with your audience and humanize your brand and team. C-level videos can be done as quickly as pulling out a cell phone or webcam and recording. Some C-level videos include sharing sessions, on-location industry highlights, social media story videos, live polls, product chats, and more. These videos personalize your employees, they can show how passionate your brand is, you can use them to communicate directly with your audience, and because they are the cheapest to produce, you can release C-level content frequently. Social media platforms like Facebook, Instagram, and SnapChat have live feeds and story options that are ideal for releasing C-level videos.

Another benefit of using C-level videos is that they require little editing, they often don’t need more than one person to shoot, and they are low cost. Even if you invest in a portable light and microphone to improve lighting and audio quality, you can usually get these tools for less than $50.

Video Production

No matter what kind of video content you produce or hire a professional to make for you, it’s always a great practice to generate captions to the audio or provide transcriptions of the video into a text format. Not only does this help your brand become more ADA compliant, it will expand your audience, make your site a more inclusive user space, and demonstrate your ethical practices.

To learn more about our video production services in Rochester, MN, contact MLT Group at (507) 281-3490, sales@mltgroup.com today.

Video Production and Why Audiovisual Content is the Most Engaging Media

Since the rapid improvement of smartphone cameras and microphones, it’s become easier than ever to create quality visual, audio, and audiovisual content. The days of heavy, expensive, and difficult to use cameras and other equipment are past. No longer are whole camera crews needed for content creation. However, those kinds of tools still have their uses in professional spaces. For film, high quality photography, best sound capture, and video production, using more than just an iPhone goes a long way. That’s where digital marketing and audiovisual production specialist services can really boost your brand and increase your audience with expert, cohesive media content creation. At MLT Group, we’ve worked to expand our video production services into a comprehensive range of capabilities. Not only do we provide audiovisual media production for training and educational videos, commercials and digital ad media, industrial videos, corporate videos, and social media/web video content, we also provide animation services at competitive rates, surveillance video enhancement, video duplication services, and aerial video with 4K drone videography and drone pilot technology.

Video Production

MLT Group video production services can provide design for audiovisual content that will captivate your audience and make your brand more engaging and memorable. With video content accessible through your website, social media platforms, and other digital marketing strategies, users will be more likely to spend time on your site, share your media, and show more overall interest in your brand.

Around 70% of marketers using multiple types of digital content report that their videos lead to the most conversions on their site. Conversion rates are the measurement of how many users take the next step on your site, from signing up for a newsletter to making a purchase. Many studies show that users retain about 95% of messages when consumed in a video format, whereas only about 10% is retained when users process the same information as text content.

Human brains naturally engage with movement and sound. Because of that, videos are the most effective content for marketing and brand awareness. If we break down why we engage so well with audiovisual content, it makes perfect sense when you take into account the following aspects of well-produced video:

Story-telling:

Videos are excellent at making even the most complex and technical information digestible in comparison with any other type of content. They’re the best storytellers because they have both visual imagery with movement and multiple kinds of auditory information. You can use a human voice, body language of people and animals, and our ability to empathize with facial expressions to convey your message quickly and extremely effectively. Videos are essentially teaching tools that help users learn in as little as a few minutes everything they need to know to take a step that will increase your conversion rates. Using videos to tell a “story” about your brand will also provide a comfortable space for users because it gives them a solid understanding of a product in a very short period of time.

Imagery:

Visuals are an important part of the storytelling aspect of audiovisual content. Imagery matters, especially in a world with thousands of references, connotations, inferences, and implications tied to even the simplest visuals. You can use imagery in a video to your advantage and create visuals that best play to your audience while retaining all the information and aesthetics of your brand. Depending on your audience, you can use nostalgic imagery, modern aesthetics, rustic imagery, family-forward settings, etc. The list of stylized imagery is never-ending. If you know your audience, you can incorporate visuals that elicit positive responses and help educate your users about your brand or product. Many websites use imagery in their videos that trigger dopamine releases, empathy, instinctual communication pathways, and other ways to prompt the interest of your users.

Music:

Along with imagery, music can be a powerful part of a video. Even if a video doesn’t obviously use a song or soundtrack, background musical threads can add a lot of depth and emotion to audiovisual content. Background musical effects can enrich a narrative, impart a professional atmosphere, make child-friendly spaces, impart lightness and fun aesthetics, and so much more. Even with simple background music, videos can build layers and nuances that audiences will engage with more readily. In addition to background music, contemporary songs, music of the past, stylized musical themes, cultural genres, and many other aspects of music that can be incorporated into audiovisual content will change the way your audience interacts with it even more.

Sound effects:

Apart from music, dialogue, narrative, and other audio components that can be worked into a video, sound effects can also be highly potent tools that help you connect with your audience and communicate information in quick and lasting ways. Sound effects include a broad range of audio, but each effect can have highly specific results when that content is used in a brand’s video. We all interact with different noises in different ways, but you can predict some effects of sounds by generalizing. For example, laughter can impart a joyous environment, dog and cat sounds might make pet owners feel empathy, emergency sirens create a sense of danger, and the sound of a crackling fireplace might make some viewers feel cozy. Sound effects could easily become the most complex part of creating audiovisual content, but they can also be some of the best ways to make a video have a natural and professional flow. Because the majority of your users live in a world where they interact with the sounds you can incorporate, there will always be referential undertones and emotional reactions.

Return on investment:

Not only do all components of audiovisual content spark the interest of our brain, release dopamine, encourage empathy, and open communication instincts, but video is known to have an excellent return on investment (ROI) as well. High quality filming, set, and production will bring awareness to your site, create a user-friendly platform, and increase conversion rates. This means any cost put into creating a video or other audiovisual content on your site will likely increase revenue and grow your audience effectively.

SEO tool:

Videos are also very productive search engine optimization (SEO) tools. Implementing good SEO systems will help search engines prioritize your site in keyword and location-based searches. Google and other search engines use ever-changing algorithms to pull websites that fit the requests of users the best. For the unforeseeable future, video content is favorable for many kinds of searches because of positive user engagement. Not only do websites with video content have more effective SEO, they also garner the largest percentage of user shares. A significant example is YouTube (a Google owned company), which has the third highest rate of shares in the US, just after Google.com and Google images.

Videos are one of the most direct ways to communicate with your audience, generate further engagement, and increase conversion rates. By far, audiovisual content is one of the quickest ways to grow your brand and still get the best return on your investment. One final, and often unexpected way, that videos can be excellent beacons of content on your site to guide users is their ability to act as “end-caps.” Videos can wrap up a significant chunk of information that your audience can then use to take their next steps on your site and continue interacting with your brand.

To learn more about MLT Group’s capabilities for comprehensive, professional video production and content creation, contact us at (507) 281-3490, sales@mltgroup.com, or online today.

 

Video SEO and Video Content Marketing 101 (2018-2019 updated)

Have you heard of Video SEO?

What about Video Content Marketing?

You can use video production to drive traffic to your website and create better content.

Doing both is important because you have to stay ahead of the curve for your business to succeed online.

Just ask the companies who failed to create mobile websites and lost their rankings after mobilegeddon.

Ask those who lost traffic because they didn’t improve their content after Google’s Panda update. 

Google introduces new updates like these all the time like Google penguin and recently Google Rank Brain.

 

With each update, business owners like you must alter your strategies to keep getting traffic, leads, and sales to your website through Google.

What’s the SEO focus in 2018? Google wants quality content and not just written content, either. Video and multimedia are now cornerstones of both SEO, paid marketing, and content marketing. Just take a look at the numbers.

Video SEO and Content Marketing by the Numbers

There are also compelling statistics behind the wave of multimedia in SEO and content marketing:

  • 59% of those surveyed in this study agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 1200% more shares than written content and images combined.
  • Video on a landing page can increase conversions by 80% or more.
  • Landing pages with videos are 53% more likely to show up on page 1 of the SERP.
  • Blog posts with videos receive triple the number of backlinks as blog posts without video.

Are you missing out on web visits and leads if you’re not using video? The numbers say ‘yes’ emphatically.

You can use Video in two different ways — as an SEO tool or as part of your content marketing.

How to Use Video SEO to Drive Traffic to Your Website

You’d have to be living under a rock to ignore the fact that ranking highly on Google can send visitors to your website.

What many business owners don’t know, however, is that Youtube – a company owned by Google – has its own unique ecosystem and search function with comparable power to send new leads to your website.

Imagine the following scenario. You’re an e-commerce store selling uniquely branded makeup. The makeup industry is one where video search makes a huge impact. Just look at these results for the query ‘makeup tutorial’:

 

 

video-seo-example

 

 

 

The top search results for this query have millions of views. If your company creates makeup tutorials, ranks them highly, and siphons some traffic from your videos to your e-commerce store, you have the potential to dramatically increase your sales.

Even better videos for certain subjects — mainly how to material — ranks at the top of search results themselves:

 

seo-for-video

 

Here’s an example of video potential for a healthy snack company:

video-content-marekting
1 million views for top results

 

And one for a fish and tackle company:

video

The bottom line is this — if you have creative videos to share, you can use them to drive traffic with video SEO.

Some key points to understand about Video SEO using Youtube are:

  • Videos can be optimized – Videos on Youtube utilize titles, descriptions, and tags for SEO purposes. The same methods of keyword research and use of key phrase rich content derived from website SEO apply to Video SEO.
  • Youtube uses similar ranking factors – Google uses time spent on page as a ranking factor for websites. Youtube uses time spent watching videos as a ranking factor. Google measures click-through rates of search engine results pages as a ranking factor. Youtube does the same. Google measures engagement as a ranking factor and experts say social sharing matters. Youtube ranks videos using similar metrics like comments per video.
  • Content is king – When it comes to ranking highly on Google, nothing is more important than the quality of the content itself, especially with new Google updates like Rank Brain suggesting depth and quality of content will soon become the top ranking factor. Conversely, your videos must also provide content that informs your audience about the topic you optimize your videos for. Yes, Youtube can track the content of your videos just like Google tracks keywords in your content.

The steps to building a traffic engine using Youtube and Video SEO are:

  • Do your research – In search engine optimization, keyword research is the cornerstone of a successful SEO campaign. You must know how many people are searching for certain terms to decide how to optimize the pages on your site. For Video SEO, follow tried and true methods like brainstorming, using the Google keyword planner and following suggested results on Google search engine results pages. After you have your list of words, take them to Youtube and test your results by typing the researched phrases into Youtube search box. Youtube has a different results page and the words you research won’t have the exact number of viewers as they do searches on Google. Using the results strategy helps you see if there are viable numbers of viewers for your topic.
  • Leverage existing videos – If you have company videos available that match researched topics, use them! Make sure the video title, descriptions, and tags include an optimized keyword. For each video, you’re allowed to enter a URL in the description – this is where you want to add your site’s URL. You can also add calls to action within the video itself. You can find a guide for doing that here.
  • Create new videos – If after doing your research you discover a huge potential for site traffic and views, consider shooting new professional quality videos. Using a video production company like MLT group will help your videos rank higher on both Google and Youtube because high-quality videos increase viewer engagement and retention.
  • Promote your videos – Share your videos on social media repeatedly, send them to your email list if you have one, and embed them into the content on your website. Speaking of the last point, there are more benefits to video than ranking on Youtube and Google.

How Video Has Become a Content Marketing and SEO Staple

We’re long past the days of newspapers. Even “newer” methods of content creation like blogging are seeing rapid changes. Video has become a major part of the content marketing conversation and will only grow from here.

Let’s just take a look at a few of the goals of content marketing and SEO:

  • Engage your target audience – You want your target audience to know, like, and trust you. What better way to build a relationship with them than provide your content in a medium that’s both easy to digest and fun to use?
  • Keep visitors on your website – You want visitors to stay on your website for long periods because Google uses this as a ranking factor. Users have been known to visit sites and leave quickly. If however, while reading your content a user discovers a video in the middle of the page, they may find themselves staying on your site well past the industry standard two to three-minute mark for effective SEO.
  • Give the people want they want – The easiest way to turn off site visitors is to give them content in a way they don’t want to receive it – think providing a written manual where a video could be much more informative. Some people simply don’t enjoy reading, so video provides all-inclusive option to attract new visitors, leads, and customers.

You don’t have to create videos for SEO purposes only. You can create them with the intent to provide a fun and unique way to market your business. 

Blendtec provides a great example of video content marketing.

How do you market something as simple as a blender?

Blendtec thought outside the box and created a video of their blender shredding different items like iPhones. The campaign went viral.

 

When you think of marketing your business, don’t look for the obvious only. Be creative with your marketing because it’s more fun for customers and ‘Mother Google’ wants you to as well.

Let MLT Group Take Your Digital Marketing to the Next Level

If this post made you interested in the power of video production, let’s talk about creating amazing video together.

Thinking of putting together a cool campaign to build buzz for your business? We offer full marketing strategy, social media management, and an entire suite of services to draw eyeballs to your business.

Does the thought of keyword research and SEO make your head spin a little? No worries, that’s what the pros are for. From start to finish, we can help you achieve results that help you grow your business.

When you’re looking for a digital marketing company to work with, check their digital marketing strategy.

With literally thousands of pieces of content, we aim to prove we’re the cutting edge and go to option in Rochester, Minneapolis, the Twin Cities, and across the U.S.

You’ve made it to the end of this post, which means you’re interested. If you’re interested, what you do next is simple. Pick up the phone, call 507-281-3490 and learn how to skyrocket your business’s marketing.

Creative Small Business Video Production Ideas that Won’t Break the Bank

You know what’s great about running a small business? You’re the boss! What’s not so great? You’re probably working on a smaller budget than your competitors. That doesn’t mean you can’t take advantage of the same marketing techniques bigger businesses use. Take video production for example. While a TV commercial may be a big financial commitment, there are plenty of other ways you can take advantage of video production that are just as effective.

Why Small Business Video Production is Important

 

Why should make room in the budget for video production? Visual media garners more attention, gets more shares on social media, and is more engaging than text or print media. You also get a lot of bang for your buck; videos can be shared on different outlets like social media and your website and reused over time.

 

Although many businesses do well with online or print marketing, if you can take your marketing to the next level, reach new audiences, and create an engaging message by incorporating small business video production into your strategy, why wouldn’t you?

 

Different Types of Videos that Won’t Break the Bank

 

When you think of video marketing, you probably imagine a costly TV commercial, but there are different types of videos that you can incorporate into your marketing strategy that won’t break the bank.

 

Welcome Videos:

Whether you’re a new business or promoting a new product or service, introduce yourself to potential customers. Make sure to include the name of your business within the video, along with contact information and a brief description of your services. Including a welcome video on your home page is a great way to quickly engage and introduce visitors to your business. They are also great for establishing your brand or story. They don’t have to be complicated or elaborate to be effective.

 

Aerial Videos:

There may have been a time when aerial videography was out of reach for everyone except big budget studios, but those days are long gone; even small businesses can use aerial videos in their marketing. Aerial videography can be used for almost anything! It’s great for showing off large facilities, exhibiting beautiful landscapes, capturing event footage, and so much more! Using drones for aerial videography makes it more affordable than ever. Just make sure you’re working with a licensed drone operator!

 

Tour Videos:

Want to welcome visitors to your business before they even step inside? Consider a tour video! Whether you’ve moved, remodeled, or you’re a brand-new business, creating a tour video of your building is a great way to introduce viewers to your business, show off your space, and get them excited for a visit! Get your team involved too; introduce your staff members in their workspaces in the video. This gives your video a personal touch and helps to begin forming a relationship with viewers.

 

Internet Commercial:

While air time is expensive, you can still create a high-quality commercial without the budget busting price tag. Instead of creating a commercial for television, create one to be shared online! Publishing videos online is free and there are plenty of outlets on which to share them, allowing you to get more mileage out of your video.

 

Event Videos:

Do you own a venue that hosts events? If you’re not advertising that with event videos, you’re missing out. Special events such as weddings, festivals, and concerts offer plenty of visual opportunities that can make for a stunning video. You can even incorporate aerial videography to get shots of large crowds.

The Only Limit to Small Business Video Production is Your Imagination

 

Have a unique idea for your marketing video? We can help! MLT Group has been providing small business video production for over 30 years and we’d love to help you with your project. Whether you need a licensed drone operator or post production help, we’ve got you covered. If you can imagine it, we can make it happen.

 

For all of your small business video production needs, contact us at 507.281.3490 or sales@mltgroup.com and get your free quote today!

 

 

 

 

 

 

 

 

Need Video Marketing? Learn the 4 Ws of Video Production

Including video elements in your marketing campaign is a great way to get attention, engage your audience, and showcase what your business offers! However, tackling something like video production can be intimidating to the uninitiated. So much goes into video production, including budget, camera-work, script writing, music, and post-production work, and it can be difficult to know where to start? We’re here to help. Before you get started with your video marketing campaign, first ask yourself four important questions: who, what, when, and where?

video production

Who:

There are two important “who” questions to ask throughout the video production process:

Who is your target audience? Your audience affects every element of your video marketing from the message to where you share it. What is age, culture, socioeconomic status, or location of your audience? Some video types, outlets, and messages are more effective than others, depending on your audience. For example, if you’re trying to reach a younger, national audience, publishing your video online will be more effective than spending money on a local television commercial.

 

Who is your production team? Video production has many layers and should be handled by a dedicated team. Clearly outlining who your production team is, each person’s role, and their expectations will help the production process go smoothly. Video production is best handled by experienced professionals who can tackle every element of your video marketing.

 

What:

When it comes to video marketing, there are a few ‘whats’ to answer.

All of this will influence the content of your video, and help you develop a specific, relatable message. Whatever you’re promoting, it should support the overall marketing goals of your business. If you’re advertising a sale, promoting a specific service, or trying to expand your customer base, make sure to develop a script and message that remains focused on your specific goal instead of trying to do it all. This will ensure your message remains clear and has the most impact.

 

Where:

Where will you share your video? Are you crafting a video for online advertisements, a presentation for shareholders, or do you want to create a commercial for local television? Not all outlets are appropriate depending on the type of video you’re creating and the audience you want to reach. For example, if you want to demonstrate your product, a television commercial may not be the best outlet. Instead, post demo videos online! Understanding where your video will reach consumers impacts the style and length of the advertisement, and also influences your company’s budget.

 

When:

Create an achievable video production timeline and stick to it. With so many elements, it’s easy for a video production to get off track, especially for the inexperienced. The last thing you want is for your video to cost more time and money than it needs to. With a set schedule, your business will have an appropriate amount of time to dedicate to each point on the timeline, from script creation to filming, and concluding with the launch of your video.

 

MLT Group not only has over 30 years of video production experience, but we’re also marketing experts. This means we can craft an effective video that helps your business achieve its goals. Whether you’re looking for a simple demo video or a full-scale television commercial, we can handle every aspect of the production process.

 

Our video production services include:

  • Script writing
  • Animation
  • Music
  • Voiceovers/Voice acting
  • Editing
  • Special graphics
  • Aerial videography

 

Ready to take your marketing campaign to the next level? Contact us today at 507.281.3490 or sales@mltgroup.com.

 

 

Which Type of Commercial Video is Right for Your Business?

Commercial videos have proven to be a powerful marketing tool. They’re entertaining, engaging, and effective. Now, it’s easier and more cost effective than ever to create videos for your business. But with all of the different types of videos out there, which ones are best for your business? Keep reading to learn more about different types of commercial videos and how they can boost your business!commercial video

Demo

Do you have a product or program you’re selling? Demos are a great way to showcase their benefits and how it works. Showing potential customers just how your product works will give them confidence in what they’re buying and decrease their purchase hesitation.

Tutorial

Do your customers need instructions on how to use your product? Tutorial videos are a great way to educate customers and help them use your product to its full effect. The product might come with instructions, but videos are extremely helpful for visual learners and easy to digest. Short tutorial videos are also great for teaching customers how to use different parts of your product.

Training/Education

Regardless of your business or industry, your employees probably require some type of training to perform their job well. Whether it be how to use equipment, first aid, or information regarding your product, training and educational videos can help acclimate new employees quickly. Not only can training videos be re-used, making them cost-effective, they also increase knowledge retention.

Broadcast Commercial

Broadcast commercials are one of the more expensive options on this list, but that’s because they’re so effective. They can reach a massive, captive audience. You can also target a particular audience by airing your broadcast commercial on the channels they most use at the times they are most likely to be watching.


Internet Commercial

Internet commercials have many of the same benefits of broadcast commercials, without the price tag. They can be inexpensive to produce and still reach a large, targeted audience. Internet commercials can also be shared on your business’ website and social media, racking up views and exposure.

Testimonial

There is no marketing tool more powerful than a satisfied customer. They will spread the word about your business and encourage others to visit you. Testimonial videos take that a step further. Videos of satisfied customers’ testimonials can be spread far and wide and be re-used, giving them a long shelf life.

Explainer

Explainer videos do just that- explain things. They are particularly useful if your business or products are new, complex, or abstract. For example, if you have a groundbreaking program to sell, you can use an explainer video go guide the viewer through the thinking behind the program, how it works, and what it can do. Animations are especially effective for explainer videos as they are entertaining and can illustrate abstract concepts. Done right, explainer videos can educate viewers and encourage them to buy! Here’s an example.

The commercial video professionals at MLT Group have been providing video production services for over 30 years. From broadcast commercials to training videos, we’ve done it all. We offer comprehensive video production services, handling everything from script writing to editing. If you’re ready to utilize the power of commercial videos for your business, contact us at 507.281.3490 or sales@mltgroup.com for your FREE consultation.

5 Lessons Your Business Can Learn From Dollar Shave Club’s Viral Video & How to Use Them in Your Own Commercial Video

Every business would love their commercial video to go viral and that’s exactly what happened with Dollar Shave Club’s first online commercial. Video is a great channel to use for either organic or paid marketing. While your next video may not go viral, there is still a lot we can learn from DSC’s video that will benefit your business’ next production.commercial video

1. Brand Consistency: Dollar Shave Club’s first video set the tone of their brand. They are to the point, aimed at younger people, and don’t take themselves too seriously. This tone is consistent throughout all of their subsequent videos. When producing videos for your business, first, determine your brand’s persona. Second, don’t deviate from that persona. If one video is over-the-top and outrageous while the next is serious and somber, viewers will have difficulty getting a read on your business and understanding who you are.

2. Don’t Get Lost in Your Own Video: Do you remember the commercial about the WWI Christmas Truce? The commercial had plenty of people tearing up and the message is clear- Christmas is for sharing. But do you remember who the commercial was promoting? Sainsbury’s. Sainsbury’s is a U.K. based grocery chain, so perhaps U.S. viewers are at a disadvantage, but it’s hard to remember when the business’ name only appears briefly at the end. If you’re a small business promoting yourself through video, you can’t afford to get lost in your own video. Dollar Shave Club tells viewers who they are and what they do in the first 10 seconds of their video and keeps the focus on themselves, so there’s no mistake. This is especially important as they were just starting out and didn’t have the same brand recognition they do now.

3. Hook You Audience: In the first 17 seconds of their video, Dollar Shave Club hooks viewers. “Are our razors any good? No.” Instantly, viewers are intrigued, with the real hook coming as the founder drops an F bomb. From there on, the video gets progressively more outrageous until it climaxes with dancing with a bear in a money shower. Audiences’ attention spans are only shrinking, but hooking their audience right away ensured that viewers would stick around for the whole minute and a half video. You don’t have to be crude or over-the-top to hook your audience. Learn what’s important to them and address that right away.

4. Have a Clear Message: The beauty of Dollar Shave Club’s video is that, even with all of its eccentricities, their message is clear and consistent. The focus is always on the founder speaking about the service’s benefits and why you should switch. Identifying your commercial video’s message early on will help you remain consistent and clear throughout.

5. Know Your Audience: Dollar Shave Club’s videos appeal to a younger audience that spends a lot of time online, enjoys funny videos, and are likely to share content with their social networks. This style of video wouldn’t be as effective with an older audience, who might see it as absurd or may not see it at all if they aren’t spending time online. Knowing your target audience is key to producing a commercial video that will appeal to them and choosing where to broadcast it.

Are you ready to produce a commercial video promoting your business? MLT Group offers professional videography services and is licensed for commercial drone use. Contact us at sales@mltgroup.com or (507) 281-3490 to get started today!

 

 

 

 

4 Industries Benefiting From Drone Videography

Drone videography has quickly become a staple in big budget films and it’s not surprising as to why. Drone videography makes getting aerial shots quicker, easier, and cheaper than traditional methods. This isn’t just good news for Hollywood, but for other commercial industries! Commercial drone video is being used in a variety of industries in some creative ways. Learn how these 4 industries are utilizing drone videography and how you can too!

1. Real Estate

When looking at residential or commercial real estate, it can be difficult to get an accurate picture of a property from a few pictures online. Drone videography allows real estate agents and sellers to present a property in an entirely new way. Aerial shots can give potential buyers a better picture of large plots of land or the layout of a property.

2. Outdoor Attractions

If you have an outdoor attraction, such as an amusement park or nature park, there’s probably a lot to see! Drone video can give you the eye-in-the-sky shots you need to really show off what your attraction has to offer. A drone can fly above the trees or to the tops of rides, giving viewers a unique perspective.

3. Special Events

Are you looking for a unique way to promote your fair or festival? Drone videography may be the solution. Drones can cover a wide area in a short amount of time. If you have a reoccurring event, you can reuse footage for future promotions. You can even use drone videography to live stream events!

4. Farming

Farmers have been quick to adapt to the growing capabilities of drone videography. It has proved particularly useful in surveying the land, checking on the growth of otherwise inaccessible crops, and monitoring for disease. This doesn’t only save farmers time and money, it helps them be more efficient in their growing.

The commercial applications of drone videography are wide reaching and only growing as drone technology advances. For fully licensed drone videography, rely on the experts at MLT Group. Our drone videographers are certified by the FAA and Minnesota Department of Transportation to fly for commercial use.

We also provide other expert marketing services like SEO and PPC. 

Contact us at sales@mltgroup.com or (507) 281-3490 to schedule your shoot today!

5 Benefits of Adding Professional Video to Your Website

When a visitor comes to your business’ website, you have about 7 seconds to capture their attention. If they are faced with nothing but a huge block of text, your chances of keeping them on your site are slim, which is the opposite of what you’d want from a successful SEO strategy. But how can you capture a visitor’s attention quickly and keep it? Adding a professional video to your site may be the answer. professional video Twin Cities MN

 

How Professional Videos Improve Your Website

 

  1. Increase Engagement: Visuals are more engaging than plain text, meaning you can hook your audience right away with a video.
  2. Easily Communicate Your Message: A video on your home page or your company blog that explains who you are, what you sell, and what you do is a quick way to introduce new visitors to your business, saving them from scrawling through text to try and find the answers themselves.
  3. Make You Memorable: People retain information better when accompanied by images. This means visitors are more likely to think of you when it comes to making a purchasing decision.
  4. Improve SEO: Having a video that is optimized for search engines will boost your site’s overall SEO. Make sure the title and tags incorporate keywords and geotargets relevant to your business. If you have multiple videos on your site, optimize them for different terms and geotargets for additional reach.
  5. Give Your Business a Face: Did you realize that the human face is powerful? People are able to better empathize with human faces than other images. Videos are a great opportunity to give your business a face. Whether it be the founder or a spokesperson, utilizing people in your video will help your audience better identify with your business and see themselves using your product or service.

Including videos on your website is a great way to get your message out there and engage your audience. Ready to step up your website with a professional video? Contact the videography experts at MLT Group! Whether you need animation, drone footage, or a commercial, we’ve got you covered. For a free quote, contact us today at (507) 281-3490 or sales@mltgroup.com.