5 Benefits of Adding Professional Video to Your Website

When a visitor comes to your business’ website, you have about 7 seconds to capture their attention. If they are faced with nothing but a huge block of text, your chances of keeping them on your site are slim, which is the opposite of what you’d want from a successful SEO strategy. But how can you capture a visitor’s attention quickly and keep it? Adding a professional video to your site may be the answer. professional video Twin Cities MN

 

How Professional Videos Improve Your Website

 

  1. Increase Engagement: Visuals are more engaging than plain text, meaning you can hook your audience right away with a video.
  2. Easily Communicate Your Message: A video on your home page or your company blog that explains who you are, what you sell, and what you do is a quick way to introduce new visitors to your business, saving them from scrawling through text to try and find the answers themselves.
  3. Make You Memorable: People retain information better when accompanied by images. This means visitors are more likely to think of you when it comes to making a purchasing decision.
  4. Improve SEO: Having a video that is optimized for search engines will boost your site’s overall SEO. Make sure the title and tags incorporate keywords and geotargets relevant to your business. If you have multiple videos on your site, optimize them for different terms and geotargets for additional reach.
  5. Give Your Business a Face: Did you realize that the human face is powerful? People are able to better empathize with human faces than other images. Videos are a great opportunity to give your business a face. Whether it be the founder or a spokesperson, utilizing people in your video will help your audience better identify with your business and see themselves using your product or service.

Including videos on your website is a great way to get your message out there and engage your audience. Ready to step up your website with a professional video? Contact the videography experts at MLT Group! Whether you need animation, drone footage, or a commercial, we’ve got you covered. For a free quote, contact us today at (507) 281-3490 or sales@mltgroup.com.

 

CEO Uses Drone to Search for Missing Child

 

Mike Pruett of MLT Group Creative Solutions of Rochester, Minn. demonstrates how one of his three video equipped quad copter drones operates. Pruett is able to record not only video but still photographs with the drone.
Mike Pruett of MLT Group Creative Solutions of Rochester, Minn. demonstrates how one of his three video equipped quad copter drones operates. Pruett is able to record not only video but still photographs with the drone.

Around 9 a.m. on Thursday, April 7th, a 3-year-old from Byron, MN, was reported missing from her home. Along with the Olmsted County Sheriff’s Office and firefighters, MLT Group CEO Mike Pruett was called in to aid in the search using one of MLT Group’s most advanced drones.

After receiving a call from Sheriff Kevin Torgerson, Mike responded immediately, bringing his drone to help search areas that were too difficult for the search party to reach. “They wanted to check this reservoir and they couldn’t get access to it,” Mike recalled.

Mike is certified through the FAA (Federal Aviation Administration) to use his drone for search and rescue. This was the first time he had been called in for this kind of search and the first time the Olmsted County Sheriff’s Office has used a drone to aid in a search. “I had the opportunity to show the other deputies what the capabilities of the drone are.”

Fortunately, the child was found safe, sleeping in a Huggies® diaper box inside the home.

Mike has received an official exemption from the FAA and a certification for commercial use through MnDOT (Minnesota Department of Transportation) and uses the drones as part of MLT Group’s video production services.

Read the full ABC 6 News story and see Mike and his drone in action.

The Sky is No Limit: MLT Group Offers Aerial Videography in Rochester, MN

Mike Pruett of MLT Group Creative Solutions of Rochester, Minn. demonstrates how one of his three video equipped quad copter drones operates. Pruett is able to record not only video but still photographs with the drone.
Mike Pruett of MLT Group Creative Solutions of Rochester, Minn. demonstrates how one of his three video equipped quad copter drones operates. Pruett is able to record not only video but still photographs with the drone. i

Since unmanned aerial vehicles, commonly called drones, burst onto the market in the early 2000s, it’s become easier than ever for amateurs and professionals to capture powerful video and photo images from a bird’s-eye-view. CEO Mike Pruett has been interested in RC technology for many years, and he purchased MLT Group’s first quadcopter in 2013.

Quadcopters and other UAVs offer three major benefits for aerial videography:

  • Safety: No need to carry crew or passengers nor do it require flammable fuels
  • Cost: Provide the same breath-taking aerial views as traditional planes or helicopters at a fraction of the cost
  • Use at Lower Altitudes: Can hover quite close to the ground while larger aircraft require special permissions to fly below 1,000ft and 500ft in populated and unpopulated areas, respectively

For these reasons, more and more people have been experimenting with quadcopters and other UAVs, and the technology has becomes quite the media buzzword in recent years. Now that buzz has reached the Department of Transportation, which has decided to begin implementing mandatory registration of drones starting in December. This means that many commercial drone operators may come into conflict with the FAA restrictions registration unless they have an exemption. MLT Group is the only video production company in Rochester, MN that possesses such an exemption.

Just recently, our videography team used quadcopters to capture footage for promotional video for McNeilus Truck & Manufacturing and to film a commercial for the local business Virgil’s Auto Clinic. They’ve also been recording the construction process of the new Rochester Civic Center. These are just a few examples of how aerial drone vehicles can be used commercially, and MLT Group’s Section 333 exemption gives our videography team permission to also use quad-copters for:

  • Training videos
  • Structure inspections
  • Real estate and land surveys
  • Search and rescue missions

Given that aerial drone vehicles are so versatile and are becoming increasingly affordable, they are likely to become more and more widely used commercially by a wide range of industry professionals. However, don’t expect to see UAVs flying all over Rochester anytime soon.

The exemption process is a time-consuming and complicated process. It took 8 months and an attorney’s help for MLT Group to receive our Section 333 exemption status. While the FAA’s new registration requirements for drone may help normalize the use of drones, they probably won’t make the process operating commercial drones legally any easier for those who are new to UAV videography.

MLT Group is excited about the future of aerial videography and is proud to offer our clients high-quality video from unique perspectives at affordable prices. If you want to take your next promotional video or TV commercial to the skies, contact MLT Group and ask about our aerial video services!

MLT Group Says That’s a Wrap on Aerial Video Shoot for McNeilus Truck & Manufacturing

When McNeilus Truck & Manufacturing, Inc, an Oshkosh Corporation Company, needed new video footage of their Dodge Center corporate headquarters, they knew just who to call: MLT Group. MLT Group has a long history of working with McNeilus, and over the last 28 years we’ve helped them develop numerous safety, surveillance and promotional videos. The shoot completed on October 15 and 16 was for a new promotional video and featured a lot of aerial footage.

Using a 4K (super HD) aerial camera mounted on our state-of-the-art quad-copter, MLT Group’s aerial videography team captured bird’s-eye images of the facilities and truck fleets across the sprawling 150-acre complex in just three hours. The only reason it became a two-day shoot was that the wind was too strong to navigate and get steady footage. MLT Group CEO Mike Pruett reported, “The first day the wind was about 45 mph, but the second day was a great day for flying! The wind was only about 20 mph and we got some great shots to finish up the project.”

MLT Group uses aerial camera

Mike and his team also used the aerial quad-copter to take several still photos of the complex so McNelius could update the large photo of the facility framed in the headquarters lobby. When the original photo was taken decades ago, McNelius had to rent a plane and fly a photographer over the complex, but today MLT Group can get the same effect for a fraction of the cost and in half the time. Clearly, the quad-copter’s 4K camera is more than able to capture views that inspire and impress.

an aerial view of the McNeilus Truck complex

If you would like to learn more about MLT Group’s aerial video services, email us at sales@mltgroup.com or call 507-281-3490.

MLT Group in the News

It’s been a busy day! Today, MLT Group staffers were interviewed by two separate news stations in the Southeast Minnesota area.

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The first interview included owner Mike Pruett and the newest addition to our video production team, MLT Group’s airborne drone video camera. Mike provided the news station with a demonstration of the drone’s abilities and weighed in on trends in drone use across the country.

KTTC filmed footage of our new video asset in action and Mike explained how airborne video via drone is less expensive than shooting video from a helicopter, which is how we used to fill client needs for aerial footage.

The new quad-copter drone opens a world of filming possibilities. Only a month old, the drone has been used for a few projects already and big plans are in the works for other clients moving into the future. The KTTC segment will air Friday, July 18th.

The second interview was conducted by KIMT and featured Director of Production, Alexandra Slack. Prominent lawyers have been pushing to make new legislation that deals with the disposition of social media and email accounts after someone has passed away.

Though there are already procedures in place for social media accounts of those that have died, the new legislation being pushed would give loved ones access to all online accounts, including emails and other private accounts. There are definitely privacy concerns that will need to be addressed if this new legislation goes through. The correct course of action is still under much debate.

 

MLT Group Tapes at John Marshall High School

Digital Marketing and Video Production in Rochester by MLT Group

Earlier this week, MLT Group helped with the production of a video promotion for John Marshall High School’s Spirit of Service Project. This Friday, April 11th and Saturday, April 12th in the John Marshall High School parking lot, you can donate your old but usable clothing, outerwear, and shoes. This donation will help raise money for the Warrior Canine Connection, which is an organization that provides care and training for service dogs for our country’s wounded veterans.

MLT Group was ecstatic to be a part of the filming, especially because we were able to visit with former intern, Grace Dokken. Check out the picture to the left with videographer Mike Pruett, student interviewers Grace and Haron Arama with US Army Staff Sergeant Patrick Zeigler and his service dog Ranger sitting to the right.

MLT Group provides video production in Rochester, MN for a variety of different events and organizations. We offer an entire host of creative solutions, including  web design, SEO, and digital marketing in Southeast Minnesota, Minneapolis, and throughout the US. Call us today for all of your media production needs or digital marketing services.

MLT Group on Tour

Video Production for Rochester on Tour at the Capital by MLT Group

MLT Group Creative SolutionsLast Tuesday, March 11th, MLT Group – Creative Solutions provided video production, photography, and local business support for the Rochester Area Chamber of Commerce’s Rochester on Tour. The annual event is quickly becoming a favorite of both residents and local business owners alike, as it gives Rochester, MN residents the chance to speak with legislative representatives and to advertise the opportunities available in our area.

The day began at the Rochester International Event Center before boarding the bus to the Capitol. After a tour of the capitol, participants were able to speak personally with representatives about current hot topics in Rochester, including Destination Medical Center (DMC), the expansion of the Mayo Civic Center, the High Speed Rail Study, and other legislative priorities. Since Rochester provides over $9 billion dollars in taxes to the state of Minnesota, participants were excited to make sure their voices were heard.

The bus ride up to the city was occupied with a video produced by your very own MLT Group to make sure each participant was well-informed about the current Rochester initiatives. MLT Group also provided photography throughout the day that will be available to the Rochester Area Chamber of Commerce throughout the year.

Perhaps most importantly, the day-long event provided an opportunity for bonding between businesses and residents. Business owners from all over Rochester were able to take a day out of the office and really hear where residents and other business owners’ interests and concerns lay. MLT Group was proud to be part of such an impressive initiative from the chamber of commerce. One of our wonderful graphic designers even had the chance to make a new add for our business (see left).

MLT Group provides video production services in Rochester, MN to many local businesses, as well as many throughout the state. If you are in need of media production or marketing services, don’t hesitate to contact us at 507.281.3490!

Bay & Bay Transportation’s new website is live

MLT Group is proud to announce the launch of the new website for Bay & Bay Transportation!

Bay & Bay is based in Eagan, MN and was formed in 1941 deriving its name from the original mode of tranportation used by the company, two bay horses. Over the years Bay & Bay has grown into a leader in the trucking industry.

MLT Group worked with Bay & Bay to create a website that would enhance the overall digital marketing brand and exposure for the company. MLT Group is also working with Bay & Bay on a Search Engine Optimization campaign to attract new clients as well as new drivers. The overall digital marketing campaign includes website development, search engine optimizaton, social media, graphic design and video production.

Soon you’ll be able to look  for MLT Group’s design work on a semi-trailer near you!