Category: Video Production

There are many factors that go into a successful marketing campaign, but one of the most engaging and effective tools you can use is video content. Video media immediately captures the attention of your audience, conveying a lot of information quickly and in an appealing way. Additionally, video media has proven to have better retention and long-term recall than any other type of content. This means videos are some of the best ways to instill your brand and mission into the minds of users. While video content is so powerful, it’s also one of the most time-consuming and expensive types of marketing media to make. It often requires special equipment, software, and skill sets that smaller companies might not have in their budget yet. Because of the unique requirements of quality video production, many brands can benefit from outsourcing that content creation to a third-party marketing firm. At MLT Group LLC, we work with many different types of brands to generate video marketing media that improves their audience engagement and grows their online presence. We offer comprehensive video production in St. Paul, MN, including video design, scripting, on-location and studio filming, audio recording, talent casting, graphics, animation, music, and more.

Technology

MLT Group’s video production team has access to all the technology needed for any kind of project, including cameras, filming and editing software, lighting, 4K aerial drone systems, and more.

Professional

While the technology and equipment available to professional videographers and even for home movies has increased exponentially over the years, there are also several aspects of publishing online media that complicate any video project. Not only do you now have to cultivate an SEO and social media system in order to trend on the right algorithms and appear in user searches, you also have to create video formats that fit multiple display sizes, as users could be looking at your site on anything from a smartphone to a television screen.

Video Marketing

Another difficulty that video marketing poses is the frequency of content publishing that’s often required to successfully stay relevant. About 14% of marketers using multifaceted campaigns publish videos daily, and around 36% of marketers publish videos weekly. Meeting all those dem日本藤素
ands for SEO, formatting, and frequency on top of the challenge of creating quality content is impossible for most brands. If you believe you’re up to the task and want to start with a small video project for your brand’s marketing, one of the most important parts of the production process is the planning.

From full-feature films to ten-second commercials, preproduction steps will always be necessary. Film preproduction varies slightly depending on the type of video being made, but there is almost always room for the following stages.

Most Important Preproduction Stages

Creative outline:

Before you can start any other parts of your video making process, you need to know exactly what it will be about. Chances are, if you’re working with a vague idea or lofty concept, that won’t be enough to generate good content. Take the time to write a full creative outline of your movie that will serve as the foundation for all other decisions made down the production road. This outline should set the tone, aesthetics, and purpose of your finished video. It will also help you decide your target audience, which may be different from your usual marketing outreach goals. Determine how this video will fit into your marketing flow and what your projected return on investment (ROI) will be. These broad strokes can be worked into your budget later with more details.

Timeline:

A video can take a long time to produce, and the work can quickly get off schedule without a dedicated timeline. If you’re shooting a live video, find out how long it will take to set up, shoot, and take down each shot. You’ll also have to work in extra time for talent to go through hair and makeup, general motions, and more. When it comes to live filming, keep in mind that everything will take longer in real time than on paper, even with a quick crew. For animations and other non-live videos, the time is spent on animating, drawing, and the overall creation of artwork. Rushed animations can quickly lose their visual appeal and even their meaning. Give your team enough time to perfect the editing of their work and put together a cohesive story. Once you have established your projected timeline, you can begin to work out your budget.

Budget:

Videos can get expensive. Not only will you potentially spend money on equipment, travel to new locations, sets, talent, and software, but you could also have a few unexpected expenses along the way. Animations can also be quite pricey. You should be paying artists enough for their work and time, and you may even have to cover costs for animation programs and software. While it’s certainly possible to make a video that fits your budget, it’s still important to consider what costs will come from where and prepare to spend the money you can allocate to your video marketing budget effectively.

Script:

A script or screenplay is also an important part of any video. Scripts will convey the information you want to use to introduce your brand, a product or service, or other marketing goals. Live action videos, voice overs, voice-acted animations, and even off-the-cuff casual videos all require scripts to succeed. Those scripts can be written to an exact screenplay or include some talking points for something less formal. Scripts are also necessary for videos that don’t have dialogue, lines, or any spoken words. The underlying purpose of a script is to have a written format of the chronological order of your video. This order includes everything from lighting changes to moving objects and more. It’s okay if your script doesn’t follow the “style” or presentation of a movie script or a professional screenplay. It just has to be easy to follow, clear, and comprehensive for every step that will occur in the video.

Locations:

Whether your video is going to be shot in multiple locations or just take place in your building, you need to dedicate time to location scouting and planning. The purpose of location planning is to determine the angles of the shots, the best lighting for the scene, the props and set components you will need, and the equipment you’ll need to set up to film. Finding out your locations ahead of time will also help you plan how long it will take to move from spot to spot, which will be important for editing your timeline. Even if you only have one location for your video, take time to plan the shot list and make any alterations to the background, props, and lighting you need to make it perfect.

Storyboard/Shot List:

Setting up a storyboard or shot list is a critical step to making your filming process run smoothly. Storyboard cards or a written list of shots are one of the most important preproduction tools you can use to stick to your timeline and budget. Filming interesting shots that convey your story actually takes more planning than most novice videographers realize. A bullet point list of chronological shots paired with the completed script or a full picture storyboard with rough images from shot to shot can help eliminate unnecessary reshoots, reduce post-production editing time, and make your video more professional overall.

Crew:

Who works on your video is just as important as the video content and the finished work. Your crew may only include a few staff members, or it can grow to include actors, lighting technicians, sound technicians, directors, camera operators, animators, designers, and more. No matter how big or small your crew is, you need to make sure that each member of the team knows their role, responsibilities, and how the video making process will unfold. Without a reliable crew, it can be impossible to produce a quality video of any kind.

Video Production

Making any type of video, live action or animation, short or long, is a fully involved process that likely won’t succeed without the right preproduction steps. If you are in need of a high-quality, well-produced video for your company but don’t have the time, skills, or desire to go through the difficult process of making it yourself, the help of a marketing company can be priceless.

To learn more about our services and experience with video production in St. Paul, MN, contact MLT Group at (507) 281-3490, sales@mltgroup.com, or online today.

No matter what your business or online brand looks like, your website can benefit from increased traffic and improved search engine optimization (SEO) with the addition of video content. Visual content like images, graphics, and videos has proven time and again to be the most engaging type of digital media. The story-telling, imagery, music, and sound effects that can be incorporated into video content are able to capture attention quickly and relay rich information more effectively and with better memory retention than any other format. Text format and structural design elements have their place on any website, and they often create a foundation for an informational digital space. However, websites that supplement that text content and visual elements with video media often see overall user engagement, including traffic and conversion rates, increase by more than 100%. If you are looking to implement video content in an existing marketing campaign, into any of your website pages, or into a strategy you’re about to launch, MLT Group LLC can help. As a digital marketing agency, we provide comprehensive services for all kinds of customers with an online presence. From service companies and legal firms to manufactures and health care organizations, we offer digital marketing, web design, SEO services, social media marketing, graphic design, and complete video production for a wide variety of businesses in Rochester, MN and across the country.

Video Marketing

Video marketing is a powerful strategy for user engagement. When skillfully produced, video content can catch the eye of a user as soon as they enter your landing page. It can also inform viewers directly about your company goals, mission, products, services, and more. Out of all marketing investments, the majority of site owners report that their use of video production services provides the greatest monetary return and the fastest results.

Return on Investment

For any type of marketing tactic, it’s important to understand how you get a return on your investment (ROI) and apply tools and methods effectively. Video content produces a high ROI partly because videos can provide both short and long term results, but also because they can fit into many categories. From explainer shorts to social media stories, you can use video content to fit specific needs on your site and increase your brand presence while supporting your company goals and aesthetics.

Video Production

There are several ways that marketing videos can drive user engagement. Often, websites will utilize more than one kind of video content to support sales, conversion rates, and customer relationships in general. If you’re looking to add video content to your site, you should first determine what purpose you want that media to serve. Some common examples of marketing videos include:

Brand videos:

Usually created as part of a larger marketing campaign to partner with multiple other kinds of media content, brand videos can showcase your company and highlight your mission, priorities, products, and services. Brand videos increase the general user awareness of your company’s role in specific industries, but they also help generate user engagement by presenting what makes your brand stand out from other companies that offer similar services.

Explainer videos:

Many different brands can use explainer videos to communicate quickly and efficiently to their users. Most users report that receiving information-dense messages through videos increases their retention rate, making it more likely for them to remember your brand when entering a query into the search bar or recommending products to a friend. Explainer videos answer the questions of who, what, where, when, why, and how for various aspects of your company operations or brand mission. These video formats can be used to detail products, talk about processes, profile employees, and even explain an intangible service like customer relationship management (CRM) guidance. They typically follow a script and use sensory stimulating design aspects like sound and visual effects. Learn more about explainer videos.

Demo videos:

If you provide goods and services, it might be beneficial for you to incorporate various demo videos into your website. Demo videos can display products in use, showcase design options, illustrate the advantages of your service, and more. For companies that offer services or products that aren’t physical objects or actions, such as digital support or software, demonstration videos can be key for exhibiting exactly what those more abstract ideas might be. Many users report they will favor a product with a demo video over a similar product without one.

Instructional videos:

Similar to demo videos, instructional videos can also be important components of your website or a marketing campaign. These videos can be used to explain a product, but they are also often used to build user knowledge about your company as a whole. With more foundational information about your brand’s approach to your industry, customer base, and values, users will feel more comfortable with your business practices, ethics, and solutions.

Animations:

There are many potential applications for animations across your site. Outside of video content specifically, animations can be used as background design elements, buttons, drop down menus, navigation systems, and more. When it comes to using animations to build marketing videos, they can open doors to increasing your user engagement, supporting a growing brand aesthetic, and promoting a partnership with artists and creators. Animations can turn intangible goods and services, like digital systems, into visual explanation aids. They are often effective in relaying information that is important but complex to a wider audience of users. Additionally, while animation can be an expensive proposition, the advent of white board videos and related animation styles has provided a less expensive way to effectively utilize animation.

Testimonials and statistics:

One video format that can be the most effective in gaining user trust and exemplifying your authority over your goods and services is with testimonials, expert interviews, and statistics. If you have access to internal experts, such as company leaders, makers, or project managers, you can generate interview videos with those employees that both explain products more thoroughly and give reassurance to your audience. Testimonials from your current customers or audience can also be effective in giving a third-party view into the quality of your brand. Both expert interviews and testimonials also pair nicely with clear, genuine statistics.

Live streams:

While many videos for marketing purposes are highly curated, edited, and polished, there are many benefits to using social media for a more casual discourse with your audience. Video production of Live streams on Instagram, YouTube, Facebook, and other platforms can give your audience a behind-the-scenes view into your brand. These more intimate videos also support direct dialogs with your users in a space that may be more comfortable for them to interact with comments, likes, and reactions in real time. Live streams can be used for many purposes, such as event reels, presentations, interviews, employee profiles, product highlights, and more.

Comprehensive Services

Whether you need the support of a quality brand video to give your site a boost towards a more sophisticated and professional appearance, or you want to start developing demo or instructional videos for your products, our team of skilled marketing experts can help. MLT Group offers comprehensive services for video production in Rochester, MN and across the US, including added benefits like our 4K drone technology and graphics design expertise.

For more information about our videography services, contact MLT Group at (507) 281-3490 or contact us today.

There are many aspects of videography and film production that can go into a marketing campaign, from product descriptions to full company commercials. Graphics, scripts, lighting, makeup, audio, and other components all go into making video production so complex that it can be a difficult venture for small companies and brands with less access to expensive equipment, software, and training. Because of that, many companies outsource videography to marketing agencies with a dedicated film department. Not only does this make the entire process less stressful and more efficient without compromising control over the creative process, it’s also often a less expensive way to get a quality product. The return on your investment (ROI) for videos is typically one of the highest when compared to other marketing systems, such as pay-per-click (PPC) advertising and even other visual media. Modern video content has proven time and again to be one of the most engaging formats of marketing media. MLT Group Creative Solutions provides comprehensive video production in Minneapolis, MN, Rochester, and the surrounding area. Our expertise extends to corporate, social media, industrial, training, education, and commercial videos, animation, video duplication, surveillance video enhancement, and even aerial video with our 4K drone technology.

Other Services

In addition to complete videography services, MLT Group also offers digital marketing strategies, graphic design, social media and SEO services, web design, and more. With MLT Group, high quality video production is within reach because we know how to provide scalable video production to meet most budgets. Throughout any project we work on, we operate as your partner. Our customers maintain creative control from start to finish while our videography experts provide continued communication, state-of-the-art equipment, and talent.

Marketing Videos

Because there are so many different kinds of marketing videos, videos that can be used to boost your audience and website traffic, and videos that can improve communication with your users, it can be hard to know where to start. The video format that will benefit your company most will depend greatly on your goals and current standing as a brand. However, for many companies and digital brands, the format of “explainer videos” can be highly beneficial and even change the way your website is ranked on search engine results pages (SERPs).

What are explainer videos?

Explainer videos are short, often animated videos that walk users through a clear explanation of a company’s services, products, or goals. Quality explainer videos have proven to have extremely high conversion rates, some even as high as over 100%. Conversion rates, the measurement of how many users take the next step on your site to click a product, read a new page, sign up for an email list, etc are important key performance indicators (KPIs) that help you determine your ROI, user engagement, and other factors. Explainer videos are usually placed prominently on a home page or landing page so they are your site’s first line of significant user interaction.

There are many types of explainers videos, though animated graphics are the most popular format of explanation today. Some basic types of explainer videos include:

Live-action:

If you have a staff that’s camera ready or if you are able to hire commercial actors, you can make a highly effective live-action explainer video. Live-action explainers are most effective for companies with goods or services targeted for physical use. For example, a live-action video might be more effective for a company selling a special type of toothbrush rather than for a company offering more abstract services like customer relationship management (CRM) technology. Having a cast of real people using physical products or services can also help create an emotional connection with viewers.

Animated:

This format of explainer video is one of the more prevalent styles used today, often used for companies offering digital services, software, and other internet tools. Animated explainer videos can be very useful for walking the viewer through complex subject matter with interesting or fun graphics. Many people learn better with visual aids, so an animated explainer video can capture the viewer’s attention throughout a full breakdown of a more abstract concept or process. Additionally, animated explainer videos often have a better retention rate of technical or intangible information when compared to live-action explainer videos of the same material. Animations give companies a chance to instill creativity and their brand’s aesthetic into information-rich video content.

Live stream:

Social media live streams can be made into casual live-action videos that reach a high level of user engagement. Live streams don’t give you the ability to edit the information given in real time or the ability to erase stumbles in the script, but they are highly effective in reaching your viewers on a very human level. They also show that your company feels comfortable showing raw footage, meaning you have nothing to hide. Live streams can increase the trustworthiness and friendliness of your brand.

How are they made?

The way explainer videos are made will vary slightly from format to format, but every process will follow the same general guidelines. Most effective explainer videos will have a well-defined topic, a script or at least key talking points, style/aesthetics, sound design, an introduction, and a conclusion. Depending on what format of explainer video you’re making, your production process could also include a storyboard, voiceover, animation, transitions, and other aspects of videography. Some of the most important parts of any good explainer video include:

Script:

The finished video design quality can make an explainer video more effective, but nothing communicates the information more quickly and precisely than a well-written script. When writing a script, consider what key information you need to relay to the viewer. Try to answer the “who, what, where, when, why, and how” (樂威壯
ould-be-asked-of-every-project”>five Ws and an H) of your video topic. The script should always include a brief introduction to the topic, a clear explanation that answers the five Ws and H of the video, and a conclusion that increases conversion rates. A good script will convert users to click to learn more, view a product or service page, sign up for a newsletter, or even make a purchase. If you aren’t using a full script, for example, if you are filming a live stream on social media, make sure the people featured in the video have in front of them key talking points to cover.

Style:

From a fully edited animation to a casual live stream explainer video, you should always produce the video in your company’s style. Using the design aesthetics and stylization of your brand will help incorporate your video into the map of your website and boost your marketing image. It will also help make your marketing campaign and overall online presence into a cohesive unit. Your company has its own unique style and using those aesthetics in your explainer videos will solidify their inclusion into your website design.

Sound design:

For both the technical and aesthetic aspects of your explainer videos, sound design is critical. When it comes down to it, your viewers need to be able to clearly hear the explanation given of a product, service, or company goal. Clear sound capturing with mid to high quality equipment and a crisp production of the script will both help you improve the value of any explainer video. Additionally, when used effectively, music, sound effects, and other components of creative sound design increase the viewer’s retention of the information relayed and improve conversion rates.

There are many other steps that go into the making of an explainer video in addition to these basic requirements. Explainer videos range from as simple as an informal, spontaneous live stream to as complex as a full animation taking many hours to produce.

If you are ready to incorporate an animation or live-action explainer video or other audiovisual content into your website, contact MLT Group at (507) 281-3490  or at sales@mltgroup.com for more information about our video production in Minneapolis, MN and across Minnesota, Iowa, and Wisconsin.

MLT Group has provided professional video production services since 1986. Since then our services have grown to include social media marketing, graphic design, web design, SEO, and more. Our video services team has decades of experience creating visual and audio rich productions that are excellent ways to engage your audience, improve your professional image, and provide a wealth of information concisely and memorably. Videos have long ranked as the most effective communication and marketing tool compared to other content, having outpaced text content and images. With the high-resolution screens and fast internet of today’s highly technological world, videos have come into their own. With our capabilities for video production in Rochester, MN, the Upper Midwest region, and even nationally, brands can increase site traffic, grow their audience, and create long-lasting impressions with viewers.

Digital Devices

In early 2020, reports showed individuals spend an average of 3.7 hours a day on digital devices. Since the coronavirus pandemic enhanced dependence on digital access for hundreds of millions, that number has likely increased significantly. Much of the content we interact with online is video. From YouTube videos to streaming services, it’s rare to go through your day without watching at least one video.

As a provider of comprehensive video production services, including corporate and industrial videos, animation, videos for the web and social media, and even 4k resolution aerial video, we know there are several growing trends in the video world for businesses and organizations to keep in mind.

Some Statistics:

1. Video display sizes are shrinking with larger percentages of users watching them on smartphones, tablets, and other smaller devices. Video producers should keep in mind how details and spatial placement of on-screen images will be processed visually on smaller screens.
2. 49% of users watch over five videos daily.
3. Most users report they find video advertisements more relevant than other formats.
4. YouTube was ranked higher than Facebook in 2020 for consumer traction and effectiveness in changing consumer behavior.
5. Online videos are predicted to take up 82% of consumer traffic by 2022. This is 15 times higher than it was in 2017.
6. 73% of adults in the US utilize YouTube, including almost all 15 to 25-year-olds.
7. 90% of DIY makers use how-to videos on YouTube.
8. 60% of businesses use videos for marketing purposes.
9. 50% of marketers using video have been doing so for at least a year.
10. 14% of marketers make videos daily.
11. 36% of marketers make videos weekly.
12. 94% of brands using video will continue to rely on it for effective marketing purposes.
13. 74% of businesses using marketing videos say it has a higher return on investment (ROI) than photographs, pictures, or other static imagery.
14. 68% of businesses say videos have a better ROI than Google Ads.
15. The consumption of videos on mobile devices increases annually by 100%.

These statistics show by the numbers that videos are the content of the future, and our consumption of video media will only increase as a nation. If you aren’t convinced that there is power to modern video content and video marketing strategies, think about the way you interact with the videos you see around you. Even if you don’t seek out YouTube or Facebook videos, use streaming services, or watch TV, you’ll likely be exposed to a video somewhere in the world.

Video Content

Video content is everywhere, from screens on gas station pumps to digital billboards. Most employers require their staff to watch videos for training, announcements, and other work-related relays of information. News providers use video footage whenever they have it to show what’s happening in the world. Video content has increased so significantly over the years because it is the number one most engaging material, and those who use it know how well it works.

If you’re considering incorporating video content into your brand’s image, marketing strategy, or website, there are three levels of media formats to consider. These levels are the ABCs of video content, and each is effective in various ways.

A-Level:

A-level videos are generally the most polished, produced types of video content and the most expensive and often time-consuming productions. However, these videos can be worth their cost and effort if you need to create a professional, credible, and trustworthy impression. National commercials, corporate profiles, TV products, product explanations, and brand overviews are just some examples of A-level videos that can establish a clear description of the video topic in a professional way. Brands typically partner with a video or marketing company to create a scripted, staged video, often filmed with high resolution cameras and sound systems.

Most brands produce a few A-level videos to establish the quality of their brand, products, or services. Two great examples of A-level company videos are the My Career. My Culture. and My Kohler. commercial for Kohler and their Altogether Kohler highlight reel.

B-Level:

Companies and organizations with smaller budgets may produce mostly B-level material. These videos are generally planned out, scripted, shot, and edited professionally, but without big-budget production values. Even if they aren’t perfect, these videos are highly effective for growing your audience and imparting trustworthiness and authenticity to users. Such videos can create a great connection between your users and your brand without breaking your budget. Common B-level videos include regional commercials, internal corporate videos, how-to videos, educational content, social media videos, video series, testimonials, product demonstrations, and staff profiles.

The lower costs of B-level videos can allow brands to publish new content regularly. With regular video content users will see consistency and reliability in your brand’s practices. To produce a video of this quality requires a script, a production design, on-screen talent, organization and scheduling, professional video equipment and videographers, a director to work with your talent, design for graphics and animation, voice over talent and studio sound recording, and finally professional video editing and mastering.

C-Level:

Finally, we have C-level video content. While C-level videos are the least produced, rawest, and most unpolished content, they can also be one of the best ways to connect with your audience and humanize your brand and team. C-level videos can be done as quickly as pulling out a cell phone or webcam and recording. Some C-level videos include sharing sessions, on-location industry highlights, social media story videos, live polls, product chats, and more. These videos personalize your employees, they can show how passionate your brand is, you can use them to communicate directly with your audience, and because they are the cheapest to produce, you can release C-level content frequently. Social media platforms like Facebook, Instagram, and SnapChat have live feeds and story options that are ideal for releasing C-level videos.

Another benefit of using C-level videos is that they require little editing, they often don’t need more than one person to shoot, and they are low cost. Even if you invest in a portable light and microphone to improve lighting and audio quality, you can usually get these tools for less than $50.

Video Production

No matter what kind of video content you produce or hire a professional to make for you, it’s always a great practice to generate captions to the audio or provide transcriptions of the video into a text format. Not only does this help your brand become more ADA compliant, it will expand your audience, make your site a more inclusive user space, and demonstrate your ethical practices.

To learn more about our video production services in Rochester, MN, contact MLT Group at (507) 281-3490, sales@mltgroup.com today.

Since the rapid improvement of smartphone cameras and microphones, it’s become easier than ever to create quality visual, audio, and audiovisual content. The days of heavy, expensive, and difficult to use cameras and other equipment are past. No longer are whole camera crews needed for content creation. However, those kinds of tools still have their uses in professional spaces. For film, high quality photography, best sound capture, and video production, using more than just an iPhone goes a long way. That’s where digital marketing and audiovisual production specialist services can really boost your brand and increase your audience with expert, cohesive media content creation. At MLT Group, we’ve worked to expand our video production services into a comprehensive range of capabilities. Not only do we provide audiovisual media production for training and educational videos, commercials and digital ad media, industrial videos, corporate videos, and social media/web video content, we also provide animation services at competitive rates, surveillance video enhancement, video duplication services, and aerial video with 4K drone videography and drone pilot technology.

Video Production

MLT Group video production services can provide design for audiovisual content that will captivate your audience and make your brand more engaging and memorable. With video content accessible through your website, social media platforms, and other digital marketing strategies, users will be more likely to spend time on your site, share your media, and show more overall interest in your brand.

Around 70% of marketers using multiple types of digital content report that their videos lead to the most conversions on their site. Conversion rates are the measurement of how many users take the next step on your site, from signing up for a newsletter to making a purchase. Many studies show that users retain about 95% of messages when consumed in a video format, whereas only about 10% is retained when users process the same information as text content.

Human brains naturally engage with movement and sound. Because of that, videos are the most effective content for marketing and brand awareness. If we break down why we engage so well with audiovisual content, it makes perfect sense when you take into account the following aspects of well-produced video:

Story-telling:

Videos are excellent at making even the most complex and technical information digestible in comparison with any other type of content. They’re the best storytellers because they have both visual imagery with movement and multiple kinds of auditory information. You can use a human voice, body language of people and animals, and our ability to empathize with facial expressions to convey your message quickly and extremely effectively. Videos are essentially teaching tools that help users learn in as little as a few minutes everything they need to know to take a step that will increase your conversion rates. Using videos to tell a “story” about your brand will also provide a comfortable space for users because it gives them a solid understanding of a product in a very short period of time.

Imagery:

Visuals are an important part of the storytelling aspect of audiovisual content. Imagery matters, especially in a world with thousands of references, connotations, inferences, and implications tied to even the simplest visuals. You can use imagery in a video to your advantage and create visuals that best play to your audience while retaining all the information and aesthetics of your brand. Depending on your audience, you can use nostalgic imagery, modern aesthetics, rustic imagery, family-forward settings, etc. The list of stylized imagery is never-ending. If you know your audience, you can incorporate visuals that elicit positive responses and help educate your users about your brand or product. Many websites use imagery in their videos that trigger dopamine releases, empathy, instinctual communication pathways, and other ways to prompt the interest of your users.

Music:

Along with imagery, music can be a powerful part of a video. Even if a video doesn’t obviously use a song or soundtrack, background musical threads can add a lot of depth and emotion to audiovisual content. Background musical effects can enrich a narrative, impart a professional atmosphere, make child-friendly spaces, impart lightness and fun aesthetics, and so much more. Even with simple background music, videos can build layers and nuances that audiences will engage with more readily. In addition to background music, contemporary songs, music of the past, stylized musical themes, cultural genres, and many other aspects of music that can be incorporated into audiovisual content will change the way your aud犀利士
ience interacts with it even more.

Sound effects:

Apart from music, dialogue, narrative, and other audio components that can be worked into a video, sound effects can also be highly potent tools that help you connect with your audience and communicate information in quick and lasting ways. Sound effects include a broad range of audio, but each effect can have highly specific results when that content is used in a brand’s video. We all interact with different noises in different ways, but you can predict some effects of sounds by generalizing. For example, laughter can impart a joyous environment, dog and cat sounds might make pet owners feel empathy, emergency sirens create a sense of danger, and the sound of a crackling fireplace might make some viewers feel cozy. Sound effects could easily become the most complex part of creating audiovisual content, but they can also be some of the best ways to make a video have a natural and professional flow. Because the majority of your users live in a world where they interact with the sounds you can incorporate, there will always be referential undertones and emotional reactions.

Return on investment:

Not only do all components of audiovisual content spark the interest of our brain, release dopamine, encourage empathy, and open communication instincts, but video is known to have an excellent return on investment (ROI) as well. High quality filming, set, and production will bring awareness to your site, create a user-friendly platform, and increase conversion rates. This means any cost put into creating a video or other audiovisual content on your site will likely increase revenue and grow your audience effectively.

SEO tool:

Videos are also very productive search engine optimization (SEO) tools. Implementing good SEO systems will help search engines prioritize your site in keyword and location-based searches. Google and other search engines use ever-changing algorithms to pull websites that fit the requests of users the best. For the unforeseeable future, video content is favorable for many kinds of searches because of positive user engagement. Not only do websites with video content have more effective SEO, they also garner the largest percentage of user shares. A significant example is YouTube (a Google owned company), which has the third highest rate of shares in the US, just after Google.com and Google images.

Videos are one of the most direct ways to communicate with your audience, generate further engagement, and increase conversion rates. By far, audiovisual content is one of the quickest ways to grow your brand and still get the best return on your investment. One final, and often unexpected way, that videos can be excellent beacons of content on your site to guide users is their ability to act as “end-caps.” Videos can wrap up a significant chunk of information that your audience can then use to take their next steps on your site and continue interacting with your brand.

To learn more about MLT Group’s capabilities for comprehensive, professional video production and content creation, contact us at (507) 281-3490, sales@mltgroup.com, or online today.