With evolving search algorithms and digital environments, SEOs and digital marketing companies are required to adjust their methods based on the change being presented. Change management tells the digital marketing industry that we cannot stay in the past; we must adapt to the changing digital world. Change management is incredibly applicable when concerning link building and other methods commonly becoming dubbed as “dead” or “black hat” SEO strategies. Link building, a common practice among SEO, is not dead – it’s evolving.
Environment: What changed? Following the Google Penguin algorithm update, link building practices changed significantly. In the past two years, both Google and SEOs have released statements about the changes – the decline of paid directories, articles, authorship, and guest blogging. Although these strategies have definitely declined in algorithm importance, we need to be careful to forfeit old strategies abruptly without a replacement solution.
Adhering to the practice of change management, begin change with a strategy. Formulate a strategy by means of brainstorming and questioning: How will we replace old methods? What can we learn? What needs to stay and what needs to go? Do we have data to support these decisions? Once a strategy for change has been formulated, put a plan in place to innovate your strategies based on data, empirical research, and the knowledge that a new practice must be implemented to maintain the power of links on your website.
Industry: How do we change? Once a strategy is in place and you’ve come up with a plan for change, you can begin to implement your plan towards digital innovation and change. Again, you must have a strategy and plan in place, or you may risk your rankings, your SEO’s morale, and your understanding of the change at hand. Changes that have been common in the recent year have revolved around the parallel between link building and PR. Many digital specialists say link building is digital PR. Rather than paying for links, using reciprocal links, and guest blogging, reach out to real companies, agencies, and sources on the web and begin to build REAL relationships. Along with building relationships, keep pushing out great content. And by great content, we mean GREAT content – no spammy advertising articles, no duplicated content, but real stories that will grab the attention of your customers and will hold the potential to be linkable, sharable, and hopefully viral content.
Change is necessary. Though it is not pleasant in digital marketing, if the integrity of the web is to be maintained, digital strategies must continue evolving to uphold the quality of the way we search and the way we find great content. Now is the time to adapt and adjust – set a plan for change and innovate your link building practices to yield the best results possible!
Headquartered in Rochester, MN, MLT Group has built a reputation for high quality video production, web design and development, copy writing, search engine optimization (SEO), and marketing services. Our web site design and development services, as well as many of our other marketing services, have benefited hundreds of companies in various industries. In addition to serving the businesses of Rochester and the Twin Cities we also provide services to companies all across the United States.
Our relaxed and fun atmosphere has helped us cultivate an energetic and skilled team of professionals who are passionate about what they do. Our top priority is our customers, which is why MLT Group is dedicated to providing exceptional customer service. MLT Group is extremely proud of the skills and teamwork that has made us a leader in our market.
MLT Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
MLT Group is looking to fill our Web Development and Webserver Specialist position. The ideal candidate will be able to effectively communicate with team members and clients requiring support and have knowledge and experience in a variety of web languages and applications including HTML5, CSS3, and JavaScript.
Key responsibilities:
•Splice Photoshop designs provided by our designers for web build out purposes
•Develop/build out and manage modern HTML5, CSS3, and JavaScript websites
•Work with our existing team of programmers to manage online applications development
•Maintain/update client websites and applications, modules, extensions, and other various web related systems
•Offer internal and external support via email and phone as needed
•Provide email support for IMAP and POP3 users
•Respond to support tickets from clients and colleagues (answering client questions, resolving issues, etc.)
•Provide quotes on online application projects that are completed by you and your team
•Manage DNS, server, and renew domains and SSL’s for new and current client sites
•Provide excellent customer service offering guidance and providing solutions
•Provide support re: technical aspects in sales meetings as needed
Required Qualifications:
•Experience developing web-based applications using HTML5, CSS3, PHP, JQuery and JavaScript
•Must be proficient in using the following: Adobe Creative Suite (i.e. PhotoShop & Illustrator)
Preferred Qualifications:
•Professional applicable experience and/or the ability to quickly learn the following tasks:
•Identifying and fixing browser compatibility issues
•Mobile/responsive website construction
•Familiarity with PHP and MySQL
•Familiarity with Apache server / Plesk a plus
•Experience with POP3/IMAP email and support
•Experience with e-commerce programs such as Magento
•Familiarity with WordPress
Education:
•BA/BS degree in Computer Science or related field preferred
Position is full time with salary based on experience. Benefit package (after 90 day probation) includes PTO and standard holidays.
MLT Group is looking for a Digital Marketing Specialist to join our fun and fast paced marketing team. The ideal candidate will have extensive knowledge and experience in content creation, search engine marketing (SEO and PPC), and digital marketing strategy. Candidate should possess the following skills: attentive and detailed, process-oriented, able to manage multiple projects, and communicate well with clients and co-workers (verbal and written).
Required Qualifications: Applicable experience and/or the ability to quickly learn the following tasks:
•Implementing on-site SEO for websites
•An understanding of basic online and offline marketing principles
•Ability to analyze ranking results and website traffic data
•Proficiency in using the following: Microsoft Office, Google Analytics, Google AdWords, Google Webmaster Tools, Moz Open Site Explorer
•Ability to edit websites via various content management systems (no coding required)
•Ability to write and edit blogs, website content, and other forms of online writing
•Ability to research and understand SEO industry trends on an ongoing basis
Preferred Qualifications:
•BA/BS degree in Marketing, Communications or related field
•1+ years of experience with SEO strategy for a variety of businesses and applications (e-commerce, franchise, corporate, small businesses, etc)
•Familiarity with WordPress blogs
•Ability to edit SEO website elements within HTML
•Familiarity with current SEO industry trends
•Experience creating and managing pay-per-click campaigns via Google AdWords
Position is full time with salary based on experience. Benefits include PTO and standard holidays after initial 90 days.
MLT Group is a fun and fast paced multi-media marketing and production company looking for an experienced Sales Representative. As one of Rochester’s most established video and web development companies, our continued success is dependent on the success of our sales team. Our Sales Rep will be charged with selling print, video, and web-related services in a competitive market.
Key responsibilities:
• Develop sales strategies for current and prospective clients and initiate contract discussions
• Write up proposals and contracts
• Work closely with Director of Operations and Production team for project assessment and strategy compilation
• Some travel required; mostly within the Rochester area and to the Twin Cities
• Assist in the development of other sales personnel
• Catalog relevant information pertaining to current and prospective clientele
• Participate in branch operation and sales meetings and any potential training programs
Qualifications:
• 2+ years of sales experience preferred. Sales experience should include gaining and following up on leads, conducting sales meetings, and contract/proposal writing
• Must possess a valid and current driver’s license and auto insurance
• Strong organizational skills
• Excellent interpersonal skills (written & verbal)
• Familiarity with Microsoft Office programs including Word, Excel, & PowerPoint
• Knowledge in the field of marketing, digital marketing, and SEO a plus
Education:
•Verifiable High School Diploma or GED is required. College degree is preferred.
Position is full time with salary based on experience, plus commission on sales. Benefit package includes PTO and standard holidays.
To apply, please visit any of the job listings above on Indeed or click here to submit your resume through out website.
Microsoft has officially announced that Internet Explorer will be phased out of use. The web browser has been battling a negative image and the growing popularity of browser competitors like Google Chrome and Mozilla Firefox for many years.
Internet Explorer was first introduced in 1995 as part of the add-on package for Windows 95. In 2002 and 2003, IE held 95% of the usage share among browsers, but has since declined significantly. The last version to be released was Internet Explorer 11 in 2013, which works with both desktop computers and Windows 8 touch screen interfaces.
Codename: Project Spartan
Moving forward, Windows 10 will include two browsers, Internet Explorer and the new codenamed Project Spartan. IE will just be installed strictly for compatibility, or legacy support. Chances are you will really have to hunt to find it on newer systems.
Project Spartan is a browser that is meant to more easily streamline your apps across all Microsoft devices. This means that from smart phones to Surface Hub, Cortana can be used seamlessly across all devices. Project Spartan “will co-exist with Internet Explorer 11. Microsoft will have two engines in Spartan, one will be used for rendering modern websites and the other engine for legacy enterprise web sites,” says Microsoft News.
It’s still unclear whether Project Spartan will finally shake the negative image that Internet Explorer has obtained over the last few years. Microsoft has done plenty of research on consumer perception of new names, and signs point to the new browser being named “Microsoft ___”, with the brand name bringing about the most positive reaction among Google Chrome users.
What Does This Mean for You?
Support for older versions of Internet Explorer will be discontinued, and using the older version may cause websites to display incorrectly. To make sure you are getting the most out of your internet experience, upgrade today to either the latest version of Internet Explorer, Google Chrome, or Mozilla Firefox. We are excited to see what Microsoft will bring to the table with a newly redesigned browser!
MLT Group is a full service marketing firm located in Rochester, MN. We specialize in website design and development, and create digital marketing strategies that work. Contact us today for more information!
Google shook up the SEO world last month when it announced that “mobile-friendliness” will soon be added as a ranking factor in its mobile search algorithm. The change will be implemented worldwide on April 21, at which point websites with search-engine-friendly mobile versions will have a significant leg up on their search competition.
Like all Google search algorithm changes, the new ranking factor is intended to improve the search experience for users. Recent studies estimate that about half of all Google searches come from smartphones, and those searches account for nearly 40% of total website traffic across all industries. Those numbers are expected to continue climbing, which makes it easy to see why Google put an emphasis on rewarding high-quality mobile sites.
So what does this all mean for you and your website? Simply put, your mobile search visibility, rankings, and traffic will decrease starting April 21 if your site is not mobile friendly. You don’t want that to happen, so here’s what you need to do:
1. Visit 犀利士
ly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly”>Google’s mobile-friendly site checker and enter your homepage URL*. If your site passes, then you’re good to go!
*It’s important to note that this tool only checks the page entered. If your homepage passes the mobile-friendly test, it doesn’t necessarily mean that your whole website is mobile-friendly. To determine if your site is 100% mobile-friendly, you’ll have to check each individual page.
2. If your site fails, then you either have no mobile website or a poorly-designed mobile website.
No mobile website:If you don’t have a mobile version of your website, then the desktop version appears when accessed on a mobile device. For the most part, desktop websites are far too complex and crowded to be considered mobile-friendly by Google.
Poorly-designed mobile website: Just because there’s a mobile version of your website doesn’t mean Google will consider it mobile-friendly. To meet Google’s mobile design standards, be sure that your site…
doesn’t use software unavailable on mobile devices.
includes enough space between links for easy clicking.
has text that’s readable without zooming.
doesn’t require horizontal scrolling.
To fix these issues yourself, consult Google’s Mobile Guide for extensive information regarding mobile design, development, and usability.
3. If you don’t have in-house web development capabilities, then you’ll need to work with an outside web developer/designer. The company or professional that built your site can probably build you a mobile site as well, although you should do some research to make sure they know what they’re doing.
The clock is ticking – April 21 will be here sooner than you think! Start your site’s mobile-friendly conversion today or you’ll risk losing website visitors and potential customers.
At MLT Group, we design, build, and optimize websites for a wide variety of clients. Our responsive websites automatically adjust to be viewed on desktops, tablets, and smartphones. Google loves our websites because they’re well-designed, user-friendly, and compatible with all browsers and devices.
In all honesty, it’s probably time for a website update. The rapid advancements in applications and technology have rendered websites designed five years ago as “behind the times.” You don’t have to take our word for it, though. Follow along with our website redesign questionnaire below to assess your own digital presence!
Is my site functioning like I need it to?
Broken forms, 404 errors, and complicated navigations are just a few of the problems that a user can experience on your website. A user-friendly design and a clear call-to-action keeps visitors on your page and encourages them to contact your business. Additionally, your site needs to be targeting the right market. Whether you provide services nationwide or just to your local community, your website and its content needs to express your intent and appeal to your target.
Are you keeping up with your competitors?
You shouldn’t necessarily copy your competitors, but you should ensure that the digital playing field is fair. It’s important to make sure you are keeping up with or surpassing the standard of your industry. One common advancement that all industries need to consider is a responsive design for their website – a design easily viewed and navigated across desktop computers, tablets, and mobile phones alike.
Are all your services displayed?
Since your website was built, have you added services or expanded in any other way? Maybe you now serve a different area, or offer in-field services instead of customers visiting your store. Make sure your website reflects everything your business has to offer or consumers may miss your business entirely.
Do you have someone on staff with the skills to build a new website?
This article from Forbes hits the nail on the head when it comes to deciding whether to contract a project or not:
“At this point, your website is as much the face of your company as any brick-and-mortar office (if you even have one). So this isn’t the area to cut corners. If you happen to have someone on staff who possesses the skills to carry out this project, that’s great – you’ll save time and money. But if you don’t have someone already on your team who can genuinely do this job as well as it can possibly be done, don’t let your desire to save time and money force you into making sacrifices on the quality of the end product. There are a lot of brilliant web designers out there – it’s more than worth it to invest in working with one.”
Does my logo translate well on the web?
No matter how updated your website is, an old logo can easily send it back in to the 90s. There may even be technical issues associated with your logo, such as too many colors or gradients that don’t look as nice on a web page. If you and your customers aren’t extremely attached to a logo, consider upgrading it according to the Just Noticeable Difference theory. Every few years, update a small part of your logo to keep it modern and current, like so.
Is your website being found?
The most well-designed website won’t be much of an asset to your business if it isn’t found by consumers. On-site SEO for your recently designed website is key to making your online presence work for you. Digital marketing is not a separate item entirely, but a holistic approach to being found by consumers. Make sure your website is doing all that it can for your business!
If you answered no to any of the above questions, it’s time to update the design of your website to keep your business relevant and competitive. MLT Group offers advice like this, as well as web design and development, to businesses and organizations in Rochester, MN and beyond. An all-encompassing digital marketing strategy, starting with a website, will help bring more traffic to your business. Today is the day to start.
MLT Group is looking for motivated web developer and webserver specialist to join our team.
MLT Group is looking to fill a Web Development and Webserver Specialist position. The ideal candidate will have extensive knowledge and experience in a variety of web languages and applications. The candidate should also be able to effectively communicate with team members and clients requiring support.
Required Qualifications:
• Experience developing web-based applications using HTML5, CSS3, PHP, JQuery and JavaScript
• Must be proficient in using the following: Adobe Creative Suite (i.e. PhotoShop & Illustrator)
Preferred Qualifications:
• 3 years of professional applicable experience
• Experience identifying and fixing browser compatibility issues
• Experience in mobile/responsive web building
• BA/BS degree in Computer Science or a closely related field
• Familiarity with PHP and MySQL
• Familiarity with Apache server / Plesk a plus
• Experience with POP3/IMAP email and support
• Experience with e-commerce programs such as Magento
• Familiarity with WordPress
Almost two years ago, Moz predicted that responsive websites were going to become the industry standard for website design. With increased smartphone internet searches and increased tablet use, it was no reach to make this claim. It used to be enough to just have a mobile version and a desktop version of your website, but now the various screen sizes that exist across all platforms have rendered this method inefficient.
There are 3 major reasons why responsive websites have become an industry norm. From a technical standpoint and from a user perspective, responsive websites are truly the standard for website design today.
1) Increases Usability and User Experience
Though this may seem like an arbitrary benefit, Google considers how user-friendly a website is within its ranking algorithm. A desktop version may have many utilities, loads of content, and great photos; this is perfect for stationary users, but it takes far too long to load on a mobile phone. This decreases the number of “Googlers”, something that the major search engine wants to avoid at all costs.
2) Updating is Faster and Easier Than Ever
In previous years, a change to your website meant both a change to the desktop version and the mobile version. This would take twice the time of either your employee or your website company. With a responsive design, the change only needs to be made once, keeping your website consistent across all platforms and efficiently using your time and money.
3) SEO, Link Building, and Campaigns are Streamlined
Similar to how updating is easier, SEO will only need to be done to one version of the site. In some cases, it’s beneficial to have a mobile SEO campaign and a desktop SEO campaign, but the majority of SEO looks the same across all platforms. Link building also becomes streamlined, as the URL structure remains the same.
If your website is outdated, or you’re looking for your first one, be sure to ask your web design company about responsive website designs. MLT Group provides individual mobile designs as well as responsive designs to meet the needs of every business. Contact MLT Group today or call our office at 507. 281.3490 for more information.
MLT Group provides SEO services in Rochester, Minneapolis, St. Paul, and throughout the nation based on the most recent search research.
As it has been said before, SEO is an ever-changing practice that cannot be summarized through a solely quantitative approach. Blending both qualitative and quantitative research when evaluating SEO practice effectiveness is important, as Google continues to release algorithm changes that are far more sophisticated than the algorithms of the past.
For example, a 2014 study from search data firm Netbooster suggests that page 1 positions may not be the only hope to be found organically. The study summarizes that trends in what users click and why is changing, and click-through rates (CTR) indicate users have been navigating beyond the first page of search results to find the content for which they’re looking. If you’re interested in reading the study and the technical components, we encourage you to check out the article here.
Now that we know searches are expanding their searches to multiple Google results pages, digital marketers must adjust their strategies. The major implications for SEOs include adaptability, change, and patience. As Google has continued to make the push towards great content and quality over quantity, it left SEOs initially skeptical and confused as to what they can do aside from wait. Well, waiting is absolutely essential, and these studies continue to prove the point. However, this study gives evidence that patience it works long-term, even if its difficult. If your site is relevant to your keywords, is optimized on the front-end and back-end, then widen your horizons and continue putting out great content for users. In the end, this will be the best way to not only increase search rankings, but sustain good presence on the web.
Stated in the article, “What is clear is no other industry is changing as rapidly as search. Understanding how we all interact with new forms of search results will be a crucial part of measuring and creating success.” As you continue in your digital marketing efforts, find comfort in the fact that research is beginning to show true correlation to users and quality content. Continue researching; embrace the change that exists within digital marketing and see your results compete fairly over time.
MLT Group – Creative Solutions is committed to staying up-to-date with Google update releases, SEO trend changes, and marketing best practices. We provide quality web design, content creation, and SEO services, all components that are important in holistic SEO that succeeds long-term. Call MLT Group – Creative Solutions today; SEO services, website design, and content writing in Rochester, St. Paul, Minneapolis, MN and throughout the United States!
Search engine optimization drives traffic to your site and creates lead opportunities.
SEO, or search engine optimization, is the practice of building and arranging your business’ website to be easily read by search engines, and, in turn, to rank well in organic search results when your products or services are looked for online. From content to site structure to meta tags, SEO is about balancing the interpretation of you site by individual people, while still making the site readable by the bots of Google, Yahoo!, and Bing.
Websites need to take a holistic approach to SEO. This includes:
• Organized site structure
• Keyword or key phrase usage
• Location targeting
• Original content
• Appropriate title and meta tags
• Continuing SEO services and updates
MLT Group provides SEO services for both new websites and those that have already been established. By investing in search engine optimization, you can increase exposure of your site to potential customers and ensure it can be found by your existing customer base.
From web design and development through content creation and on to continuing SEO services, MLT Group provides the entire gamut of services that you need to establish a strong digital presence. Get started today! All you have to do is email jeff@mltgroup.com or call one of our friendly professionals at 507.281.3490.
Which photo types are the best for your business’ website?
Though stock photos can be tastefully used, at MLT Group we always encourage our clients to use photos unique to their business. Initially, stock images may seem like the best choice: they are sometimes cheaper, more readily available, and usually high quality. Sounds perfect, right? Before you decide, consider the benefits of having a photo shoot unique to your business and operations.
1) Photos look more natural and are relevant to your business.
2) Unique photos reinforce that you are a local business.
3) You legally own the photos used on your website.
4) No other business will have the same photos that you do.
5) You can garner trust from customers by using local photos.
Imagine a customer checks out your website before visiting your business, then walks in to find the same person on the home page greeting customers at the door. Your local branding and recognition is immediately reinforced by your digital presence!
At MLT Group, we provide a full range of services to help you make your new website look fantastic. From web design and development to photography and video services, we can help you with all of your digital and traditional marketing needs. For more information, please contact jeff@mltgroup.com or call our office at 507.281.3490.
What's Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..
With evolving search algorithms and digital environments, SEOs and digital marketing companies are required to adjust their methods based on the change being presented. Change management tells the digital marketing industry that we cannot stay in the past; we must adapt to the changing digital world. Change management is incredibly applicable when concerning link building and other methods commonly becoming dubbed as “dead” or “black hat” SEO strategies. Link building, a common practice among SEO, is not dead – it’s evolving.
Google shook up the SEO world last month when 