The world of digital marketing has grown into today’s complex, nuanced technical system. To successfully market your brand online, there are many required actions, like generating URLs and having a well-made website. However, there are also many optional things you can also do to boost your marketing performance and grow your audience, such as using SEO (search engine optimization) tools and maintaining social media platforms. Because of the many tools, features, and possibilities that are all a part of digital marketing, it’s no wonder that it can be a daunting process for small businesses and brands to manage their own digital marketing operations effectively. Fortunately, there are many agencies that provide highly affordable outside marketing services at varying levels. If you are looking for a digital marketing company to meet your needs for creative, smart SEO/marketing in Minnesota or anywhere in the US, MLT Group LLC has the skills and tools to get the job done. We provide comprehensive marketing services including SEO, social media, web design, graphic design, video production, and more.
Determining the Right SEO
Experience, current knowledge, levels of services, and costs are all factors that can vary widely when looking at agency services. To choose the right digital marketing provider, you first need to determine your digital marketing goals. Some brands need an entire restructuring and rewriting of their website, including text and media content, design, URLs, and SEO tools. Some companies only need the extra SEO support of a regularly scheduled informational blog or news release. Others might benefit best from an aggressive link and citation building campaign.
Digital Marketing
From full web design to writing and optimizing effective blog content, MLT Group’s team can provide whatever marketing and brand building strategy you need. If you’ve determined your goals, we can consult with you to pinpoint what SEO, social media, or other digital marketing steps we should take to help you reach those goals. We provide competitive pricing for our creative solutions and our communication is always straightforward and jargon-free.
When searching for an effective digital marketing agency, there are several factors to consider. Some of the major concerns you should look for include a quality website, strong team, toolbox, industry expertise, trustworthiness, and testimonials or reviews.
Quality Website
If a company is going to design your website or provide other content creation, you should always look at their own site for red flags like slow loading times, poor design qualities, lack of fresh content, low resolution, and a bad user experience. A well-designed site should have consistent aesthetics, clear navigation, high SEO ranking, a method of routinely releasing fresh information, calls to action, load times of two seconds or faster, and a positive user experience. The MLT website, for example, maintains an active newsfeed, features our personal design aesthetics on every page, has clear calls to action, provides easy navigation, utilizes SEO keywords and geo-locations, and more. If a digital marketing company has a quality website, it’s the first sign that they will lend that quality to their work with your brand as well.
Strong Team
As a small company, our team of talented staff members share the values of all the small businesses we work with. Even the larger companies we work with, like MultiSource Manufacturing and several ServiceMaster branches, have the same foundational values for providing quality, reliable, and trustworthy services. We support companies that in turn support their industries positively, care for their staff and customers, and overall do everything they can to give to their communities. If you are looking for a digital marketing agency that will fit into your company culture, you should check out the expertise and diversity of their team members. MLT’s staff is composed of talented web development specialists, designers, marketing experts, writers, and many other great people we are honored to have on our team.
Tools
Any effective marketing provider will have the right tools and equipment in their purview. This includes project management solutions, methods of measuring website performance, social media analytics, email marketing systems, CRM (customer relationship management) technology, CRO (conversion rate optimization) measurements, graphic design software, video production capabilities, ways to calculate ROI (return on investment), and more. Marketing campaigns require the right analytics and communication tools to measure performance and make alterations when needed. Not only do we have all of these tools and more, we outsource work to skilled freelancers whenever necessary so your campaign schedule is always running on time.
Industry Expertise
When selecting the right marketing agency for your brand, considering their experience and expertise in the industry is also a key indicator of their quality and effectiveness. If a company doesn’t provide a portfolio of their past work clearly on their website, that is likely a warning sign that they are inexperienced or have a history of performing low quality work. MLT Group has industry expertise and experience working with a broad range of different companies and online brands. We provide comprehensive digital marketing and web design services for companies like contract manufacturers, bankruptcy firms, disaster restoration providers, veterans and US troops, university programs, health providers, engineers, property managers, auto parts sellers, welding suppliers, dentists, tree care and landscapers, warehouse storage, bus and trucking companies, and many others. Our SEO/marketing services are versatile, well researched, and effective for a broad range of websites and industries.
Trustworthiness
With so many marketing agencies in the industry today, it’s important to customers that the agency they choose be trustworthy, open, and clearly communicate services and expectations. At MLT Group we want to be clear about what we can help our customers achieve in their campaigns and why things cost what they cost. We don’t use industry jargon or hide behind the many acronyms that come with the digital marketing world. We also routinely publish informational blogs that cover topics about digital marketing, including how-tos, SEO basics, explanations of terminology, and much more. MLT Group is committed to supporting ADA compliance for our site, and we encourage our customers to do the same. Our website is fully customizable for persons with visual or hearing impairments, cognitive disabilities, ADHD, and more. The tools that allow users to adjust our site can be used to alter color, contrast, font size and readability, letter spacing, alignment, line height, magnification, sounds, images, animation, and focus. Our goal as a company is to continue expanding our accessibility for greater inclusion of users and user trust.
Social Proof
When large percentage of a population are in agreement about a topic, item, product, or practice, this is called social proof. If something has social proof, it’s generally considered to be of good quality. When you’re deciding what digital marketing agency to use for your brand, you can usually choose one that will give you a good experience as a customer and good services that advance your marketing campaign if you can determine their social proof. Positive reviews and testimonials are the most common formats for social proof of any business, including marketing agencies. A company can spout its worth to you all day long, but the proof of that can only be found in the telling of other customers’ experiences. Check out our testimonials for just a few stories from our current and previous clients.
MLT Group is a boutique marketing firm that provides complete, effective services for SEO/marketing in Minnesota and the surrounding regions. We listen to your needs and work with you to develop marketing strategies that will yield quality results. To learn more about our services contact us at (507) 281-3490 or sales@mltgroup.com