When writing landing page copy for or your business’ site, nothing is more important than a strong call to action. Whether you want readers to click, call, or sign up, without a strong call to action, your conversion rates will suffer.
Even if you write a brilliant piece of copy, it will be rendered useless without a good call to action. But how do you create a strong call to action?
Use Command Verbs
Your call to action is all about being direct. Using strong command verbs will let your readers know exactly what you want them to do. For example, ‘buy’, ‘shop’, ‘download’, or ‘find out how’ are all concise and strong.
When a visitor finds themselves on your landing page, they’re probably not ready to sign their life away. Including language like ‘no obligation’ or ‘FREE trial’ puts the visitor at ease, making it easier for them to follow through.
Keep it Brief
The longer your call to action is, the more likely you are to lose the reader’s attention. Keep it short, sweet, and to the point. “Click now to increase your site traffic today!”
Have a Deadline
It’s easy for visitors to think ‘I’ll just come back later.’ Including a deadline will encourage them to act sooner rather than later. “Limited time only!” “Sale ends soon!”
Entice Your Audience
Have you ever been to a site that immediately asks you to enter your credit card info? How likely are you to jump right in? Not very. Instead of asking your visitors to buy right away, consider enticing them first by offering a free trial, directing them to a video, or a demo. This eases them into the decision to buy and allows you the opportunity to educate them on your product or service.
You never know if something will work unless you try. Don’t be afraid to have fun and get creative with your call to action. Having a unique call to action will catch more attention than something generic. You can always change it if it isn’t working. Here’s a great example from the dating app, okcupid.
By following these tips, you can write a stellar call to action for your landing page. But what about the design and hosting? For a truly killer landing page, to use in your marketing campaigns contact the web development experts at MLT Group today at firstname.lastname@example.org or (507) 281-3490.