Managing Link Building by Effectively Managing Change

With evolving search algorithms and digital environments, SEOs and digital marketing companies are required to adjust their methods based on the change being presented. Change management tells the digital marketing industry that we cannot stay in the past; we must adapt to the changing digital world. Change management is incredibly applicable when concerning link building

We’re Hiring! Web Developer, Sales Rep, & Digital Specialist

Headquartered in Rochester, MN, MLT Group has built a reputation for high quality video production, web design and development, copy writing, search engine optimization (SEO), and marketing services. Our web site design and development services, as well as many of our other marketing services, have benefited hundreds of companies in various industries. In addition to

Farewell Internet Explorer, Hello Project Spartan!

Microsoft has officially announced that Internet Explorer will be phased out of use. The web browser has been battling a negative image and the growing popularity of browser competitors like Google Chrome and Mozilla Firefox for many years. Internet Explorer was first introduced in 1995 as part of the add-on package for Windows 95. In

Mobile-Friendly Websites are No Longer Optional

Google shook up the SEO world last month when it announced that “mobile-friendliness” will soon be added as a ranking factor in its mobile search algorithm. The change will be implemented worldwide on April 21, at which point websites with search-engine-friendly mobile versions will have a significant leg up on their search competition. Like all

Website Redesign Questionnaire: Is It Time for an Update?

In all honesty, it’s probably time for a website update. The rapid advancements in applications and technology have rendered websites designed¬†five¬†years ago as “behind the times.” You don’t have to take our word for it, though. Follow along with our website redesign questionnaire below to assess your own digital presence! Is my site functioning like

Web Developer Job Opening in Rochester, MN

MLT Group is looking for motivated web developer and webserver specialist to join our team. MLT Group is looking to fill a Web Development and Webserver Specialist position. The ideal candidate will have extensive knowledge and experience in a variety of web languages and applications. The candidate should also be able to effectively communicate with

3 Reasons Why You Need a Responsive Website

Almost two years ago, Moz predicted that responsive websites were going to become the industry standard for website design. With increased smartphone internet searches and increased tablet use, it was no reach to make this claim. It used to be enough to just have a mobile version and a desktop version of your website, but

Changing Trends in Search Rankings: Embrace Change for Long-Term Success

MLT Group provides SEO services in Rochester, Minneapolis, St. Paul, and throughout the nation based on the most recent search research. As it has been said before, SEO is an ever-changing practice that cannot be summarized through a solely quantitative approach. Blending both qualitative and quantitative research when evaluating SEO practice effectiveness is important, as

SEO: Why Your Website Needs It

Search engine optimization drives traffic to your site and creates lead opportunities. SEO, or search engine optimization, is the practice of building and arranging your business’ website to be easily read by search engines, and, in turn, to rank well in organic search results when your products or services are looked for online. From content

Your Website: Stock Images vs. Local Photos

Which photo types are the best for your business’ website? Though stock photos can be tastefully used, at MLT Group we always encourage our clients to use photos unique to their business. Initially, stock images may seem like the best choice: they are sometimes cheaper, more readily available, and usually high quality. Sounds perfect, right?