Every business would love their commercial video to go viral and that’s exactly what happened with Dollar Shave Club’s first online commercial. Video is a great channel to use for either organic or paid marketing. While your next video may not go viral, there is still a lot we can learn from DSC’s video that
Competition for the top spot on Google is fierce and your site could use every advantage. Your site is optimized for search engines, your online identity is consistent, you’re running pay per click ads, and you’re regularly getting positive reviews, so what’s left? Backlinks are an important part of any digital marketing strategy and can
Drone videography has quickly become a staple in big budget films and it’s not surprising as to why. Drone videography makes getting aerial shots quicker, easier, and cheaper than traditional methods. This isn’t just good news for Hollywood, but for other commercial industries! Commercial drone video is being used in a variety of industries in
When writing landing page copy for or your business’ site, nothing is more important than a strong call to action. Whether you want readers to click, call, or sign up, without a strong call to action, your conversion rates will suffer. Even if you write a brilliant piece of copy, it will be rendered useless
When a visitor comes to your business’ website, you have about 7 seconds to capture their attention. If they are faced with nothing but a huge block of text, your chances of keeping them on your site are slim, which is the opposite of what you’d want from a successful SEO strategy. But how can
Your St. Paul business’ website has one mission- get visitors to act. Whether that be making a purchase, joining your mailing list, or downloading content, if visitors aren’t following through with your desired action, your site isn’t doing its job. Your site’s design plays a significant role in driving conversions. Learn how you can boost
You’ve set up your business on Facebook. Now it’s time to sit back and watch the likes roll in — or not. Building a social media following takes time and effort, but it allows you to better connect with your audience and generate leads. Looking to build your Facebook following? Check out these 5 tips
Social media is no longer optional for businesses. Not only are more consumers on social media than ever, more of your competitors are taking advantage of the business tools social media platforms offer. Social media offers a platform for you to communicate directly to your audience, allowing you to build a relationship with them while
Facebook is for more than watching cat videos and sharing pictures of your food. When used properly, it can be an invaluable digital marketing tool for your small business. If you don’t already have a Facebook page for your business- make one. Why? There are plenty of reasons for you to have a business page,
MLT Group Project Manager, Ayodeji (Ayo) Awosika, will be presenting a speech at the TEDxZumbroRiver event Thursday, May 18th. TEDx is an independent, locally produced version of the well known TED conferences which encourage the sharing of ideas and positive change. Ayo has always been a fan of TED and TEDx talks, believing in the
