Some business owners see content marketing and search engine optimization (SEO) as two separate techniques that may or may not be used together. It’s no surprise as to why; business experts have long pitted the two marketing techniques against each other, trying to determine which is superior. We’re here to tell you that not only are SEO and content marketing both essential to your overall marketing strategy, but these two techniques actually work hand in hand.
If you don’t have a robust marketing strategy that utilizes SEO and content marketing, you’re missing out.
Today, we’re going to dispel the myth of SEO vs. content marketing and show you how the two techniques work together to help you gain visibility, improve your rankings, and market to your target audience.
Here are three reasons you should integrate your SEO and content marketing strategies.
1. They Overlap:
SEO is typically defined as specific, keyphrase-based marketing, whereas content marketing addresses broader concepts and ideas.
Although these are different techniques, they overlap in many ways. Think of it as SEO and content marketing having a “conversation” with one another. SEO requires certain things like using keyphrases and content. Content marketing meets these requirements. For example, you’re trying to rank for the keyphrase “custom flower bouquets.” To fulfill this part of your SEO strategy, you need original content that uses the keyphrase. Like a team, SEO states what is needed while content marketing delivers, both techniques complimenting each other.
2. Gain Backlinks:
Part of your SEO strategy should be getting quality backlinks. How do you get backlinks? Have great content other sites want to link to! Whether it be another industry leader linking to your blog or a visitor linking to your service page, backlinks can give your site a great SEO boost. But without engaging, useful content, you won’t get the backlinks you need.
3. Maintain Consistency:
To be effective, both SEO and content marketing require consistency. Just like you can’t set up your business and let it run itself, your SEO and content marketing strategies require consistent maintenance and engagement. Search engines like Google want to see your site is active with frequent updates, new content, and growth. Just another way that these two marketing techniques work hand in hand.
If you haven’t integrated your SEO and content marketing strategies, there’s no doubt your business will suffer. When working together, these marketing strategies can achieve maximum impact.
Ready to take your SEO and content marketing strategies to the next level? The professionals at MLT Group are here to help. With extensive experience in SEO, content marketing, SEM, and a dedicated team, we can create and implement an integrated strategy that helps your business achieve its goals. Give us a call at 507.281.3490 or email our team at firstname.lastname@example.org today!