49 percent of businesses do not have a clearly outlined digital marketing plan. Are you one of them? Plenty of businesses use digital marketing techniques, but they are often not fully realized or consistently utilized. This results in time and money spent with lackluster results. However, utilizing an effective, fully fleshed out digital marketing strategy can boost your business’ site traffic, conversions, and help you better reach your target audiences.
Don’t throw techniques at the wall and hope for the best. Instead take the time to create an actionable digital marketing plan. Here’s how to get started:
Analyze: Before implementing a new plan, learn if and how your current digital marketing strategy is working and adapt accordingly. Begin by analyzing your current digital marketing strategies. Ask yourself the following questions:
- What is the goal of your digital marketing strategy?
- How do your current techniques help with your ultimate goal?
- Are you reaching your target audiences?
- What platforms are best for reaching your target audiences?
- Which marketing channels are most effective for your business?
- How do social media platforms factor into your marketing strategy?
- Which techniques are working? Which aren’t?
Choose Your Metrics: There are plenty of metrics you can use to measure the performance of your digital marketing campaign, but depending on your ultimate goal, not all may be useful. For example, if you’re trying to boost traffic, you may want to focus on traffic sources and the rate of returning visitors over return on investment or conversion rates. Before starting your campaign, determine at least three metrics you’ll use to evaluate your campaign’s performance.
Engage Your Audience: Whatever your strategy includes, it’s important to engage your audiences. Engaging them helps to develop a relationship, build awareness of your business, and help drive sales. You can do this by connecting with your audiences on their preferred social media platforms, creating targeted content that connects to your audience, and making sure your message visible. You can also utilize ad campaigns to quickly get to the top of searches and entice your audience to visit your site. The better you engage your audience, the greater your online presence, and the more customers will find your business!
Evaluate: Don’t engage in digital marketing blindly. Evaluating your strategy, using your predetermined metrics, will help you determine what’s working, what’s not, and how you can improve. If your digital marketing strategy is not proving effective based on your chosen metrics, you should go back to the analysis step and determine why it’s not working. Are you targeting the right audience? Are you effectively reaching them? Are you using the right metrics to measure your campaign’s performance?
Get Professional Help Creating a Digital Marketing Strategy
Creating and executing an effective digital marketing can be a time-consuming process. Make it easy by getting help from the digital marketing pros at MLT Group. We’ll create a personalized digital marketing strategy based on your business, industry, and goals. Then, we’ll execute it, so you have more time to put towards your business.