Twitter has always been a great marketing tool for businesses to use for communicating brief messages. Now the popular social media platform has announced it’s doubling its character count to 280. Whether you love or hate it, the controversial move has left small businesses wondering how this affects their social media strategies.
Well we have good news. This shouldn’t hurt your current social media strategy in any way, but it’s a great chance to take a step back and reevaluate how you can use the expanded character count to your advantage.
Remember Your Multi-Lingual Audiences:
One of the leading factors behind Twitter’s character expansion was user’s difficulty communicating based on their language. Twitter cited that users tweeting in English, Spanish, or French aren’t able to express as much per character as users tweeting in Japanese, Chinese, or Korean. If you have a multi-lingual customer base, this means tweeting just got easier!
Keep Content Strong:
It can be tempting to max out each tweet, but instead of making your tweets longer, make them more detailed. One of the biggest fears about this change is that it will clog users’ feed with wordy posts. With strong, relevant content, your audience won’t get sick of your tweets, even if you do max out your character limit.
If It’s Not Broke, Don’t Fix It:
Are you killing it on Twitter? Then don’t worry about redesigning your social media strategy. That being said, if your strategy on Twitter isn’t garnering the results you want, you’ll want to reexamine it, regardless of the character expansion.
Don’t Forget the Basics:
While the new character limit offers more opportunity, don’t forget what has made your social media strategy successful. Continue to include strong visuals, properly utilize hashtags, and maintain your business’ voice. Whenever you make a change to your social media strategy, first ask yourself, ‘how does this help me achieve my business goals?’
Regardless of how you feel about the character expansion, it seems its here to stay. As with any change, it’s those who adapt that survive.
Do you have a social media strategy? Is it garnering the results you need? If not, contact the experts at MLT Group. We’ll help you develop and implement a comprehensive social media strategy that will help you see real world results. We also provide other importance services like search engine optimization and search engine marketing.
Schedule your free consultation today at firstname.lastname@example.org or 507.281.3490!