You’re in a tough spot. You want to invest in online marketing, but you also want to make sure to invest wisely. Online marketing is just one portion of your operations. There’s employees, equipment, supplies, utilities, rent and a long list of moving parts you have to account for. You’ll invest in online marketing —
Have you heard of Video SEO? What about Video Content Marketing? You can use video production to drive traffic to your website and create better content. Doing both is important because you have to stay ahead of the curve for your business to succeed online. Just ask the companies who failed to create mobile websites
Organic SEO — also known as organic search engine optimization (SEO) has become an important factor in your business website marketing. The process can be complex, but there are a few simple steps you must follow. In today’s post, we’ll walk through each step and provide tips and insights you can use for your business
What is inbound marketing? If you’re a business owner or marketing employee at your company, you’ve heard the term before. You get the gist of it from the name — inbound marketing is the process of attracting people to engage with your business. It sounds great in theory, but you’re curious about how it works
SEO companies throw a lot of terms at you. SEO, SEM, PPC, Adwords, Display Network, CPC, CTR. My goodness, that can be a lot to take in. MLT Group is different. We write content for business owners and employees at companies who need marketing help. We don’t want to bog you down in jargon. Instead,
If you’re a business owner, you want fast SEO results. Who wouldn’t? Better SEO results lead to more traffic, leads, and sales. Time is an important asset in business and you want to make sure you’re spending it well. How can you create an SEO campaign that gets you the results you need? What should
If you’re a business owner in the year 2019, someone has told you the importance of social media marketing. You know it’s important, but you need to know if it’s important enough for your business to spend time, money, and effort on. After all, it doesn’t have clear ROI metrics like paid marketing. The short
How much are you charged for a click on your AdWords ad? It seems like a simple question, right? You have probably heard of the phrase “pay-per-click” (PPC advertising) and it makes sense for the most part, especially as a compliment to SEO services. Your advertisement shows up on Google and you pay each time
“Web design best practices” isn’t just a buzz phrase. In any profession or skill, understanding the best core methods can help you create the best results. When it comes to creating custom websites, the final product is always different, but each site should have some traits in common. These traits are important for user experience. They’re important
Do you have an SSL security certificate on your website? It’s easy to check. Type in the name of your website and look at the top left-hand corner. If you see the lock icon, you’re secure. If not, we need to talk. In 2019, website security — aided by an SSL — is no longer
