Manufacturing marketing has a ton of room for growth and potential. Why? Because most manufacturers, machining companies, and engineering companies aren’t great at marketing their own businesses. This is understandable. If you work in or own one of these types of businesses, you know this truth: time is of the essence. You have to meet
Why did we decide to write an article about marketing principles? Because we took a look at the top results for “marketing principles” on Google and thought someone needed to do better justice to the topic. If you’ve studied marketing before, you’ve heard of concepts like: The 4 P’s Unique selling proposition S.W.O.T. analysis Positioning
A strong brand can help you stand out from the competition, get more sales, and become a household name in your niche. It’s also really hard to build one. You don’t become Apple, Coca-Cola, or Geico on accident. The good news? If you can build a brand that’s a fraction as successful as the companies
Are you looking for creative marketing ideas for your small business? You want to invest in marketing, but you have limited resources and want to use them properly, right? You want ROI for your marketing. The bottom line keeps your business afloat, so you have to keep that in mind. We get that. Fortunately, a
Have you heard of content marketing? If you’re a business owner who’s been researching ways to grow your business online, you’ve heard the term before. The questions you probably have are: What is content marketing exactly? – Many publications online throw the term around a bit, but it’s important to understand the true definition of
Content creation is the life-blood of any content marketing campaign. The problem? Content creation can be difficult. If you don’t use the right strategies, you can waste time and money. There’s no shortage of companies who’ve tried to do content marketing themselves or hired someone to do it that didn’t get great results. The question
Most SEO best practices posts don’t tell you anything new. The posts usually contain the same old SEO information and the writers simply add the current year to the title. We want to be different. This post is going to cover the SEO best practices you won’t hear anywhere else. Above and beyond the normal
Is your content marketing strategy failing? If I had a dollar for every time I heard “content is king,” I could retire. Content marketing works, but it doesn’t work for everyone. The same can be said for SEO, pay per click advertising, and social media marketing. Marketing channels work, but you have to make them
If you’re a business owner, you want to know how to promote your business the right way. You’re learning more about marketing — especially online marketing — because you know promoting your business online is necessary in 2020. The problem? There are a million different ways to promote your business and a million different “experts” giving you
Real estate SEO presents a unique challenge. If you are in a competitive niche, like real estate, it is going to be difficult to rank highly and get traffic for the common and competitive search terms in your niche (unless you run PPC ads). You can get around this, however, with useful tools and the
