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MLT Group in the News

It’s been a busy day! Today, MLT Group staffers were interviewed by two separate news stations in the Southeast Minnesota area.

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The first interview included owner Mike Pruett and the newest addition to our video production team, MLT Group’s airborne drone video camera. Mike provided the news station with a demonstration of the drone’s abilities and weighed in on trends in drone use across the country.

KTTC filmed footage of our new video asset in action and Mike explained how airborne video via drone is less expensive than shooting video from a helicopter, which is how we used to fill client needs for aerial footage.

The new quad-copter drone opens a world of filming possibilities. Only a month old, the drone has been used for a few projects already and big plans are in the works for other clients moving into the future. The KTTC segment will air Friday, July 18th.

The second interview was conducted by KIMT and featured Director of Production, Alexandra Slack. Prominent lawyers have been pushing to make new legislation that deals with the disposition of social media and email accounts after someone has passed away.

Though there are already procedures in place for social media accounts of those that have died, the new legislation being pushed would give loved ones access to all online accounts, including emails and other private accounts. There are definitely privacy concerns that will need to be addressed if this new legislation goes through. The correct course of action is still under much debate.

 

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MLT Group Unveils New Digital Marketing Scorecard

Website Design and Development in Rochester, MN by MLT Group

 

MLT Digital Marketing Scorecard
MLT Digital Marketing Scorecard

MLT Group – Creative Solutions has been hard at work developing a new reporting system for our clients. Throughout the brutal Polar Vortex(es) and countless parade of blizzards, the talent at MLT has been hunkered down in our brain-storming creativity bunker crafting and fine-tuning our newest quarterly report; the Digital Marketing Scorecard. We are very excited to offer our clients this new digital marketing service in Rochester and Minneapolis, Minnesota, and throughout the country.

The scorecard provides a score from 0 to 100 that can be assessed for both current and potential clients. With an assessment of 6 different aspects of digital marketing, MLT’s new scorecard is a simple, streamlined way to determine what else your company could do to improve its digital marketing, online presence, and rankings.

A look at the details:

Web Presence – This section deals specifically with the set-up of your current website and reviews it based on both user experience and digital marketing expectations (read: Google’s algorithms).

On Site SEO – When you work with MLT Group to SEO your website, we ensure that nothing is left undone, and that the site is thoroughly optimized as it should be from the biggest picture on the home page to the smallest link in the footer.

SEO Building – SEO is a process that continues long after the content is optimized and the site has been launched. We focus much of our energy on consistent blog posting and backlink building. Page Two of the scorecard also lists examples of your search engine rankings at the time of the report.

Social Media – Now more than ever, it’s important that your business be found through a variety of platforms. In addition to ensuring all information is consistent and correct, it’s also important to continually post fresh content to your social media sites.

Other Digital – In the world of smart phones and tablets, your site must work on all platforms of technology, or you miss out on business. To optimize your presence in the digital realm, no form of communication should be left untapped.

Stats – We want to make sure you have quantitative evidence of your successes with MLT Group. We provide stats information so you can see your quarterly progress, all in one convenient document.

MLT Group is very excited about our newest digital marketing scorecard and how it will help us better serve our clients. We hope that this will be a great resource for both those that currently work with us and those that may be considering MLT Group.

Contact us today for assistance with your digital marketing and web design. From Rochester, MN, to the rest of the world, MLT Group – Creative Solutions is prepared to help advance your business and digital presence in our ever-expanding local and global marketplace!

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Bay & Bay Transportation’s new website is live

MLT Group is proud to announce the launch of the new website for Bay & Bay Transportation!

Bay & Bay is based in Eagan, MN and was formed in 1941 deriving its name from the original mode of tranportation used by the company, two bay horses. Over the years Bay & Bay has grown into a leader in the trucking industry.

MLT Group worked with Bay & Bay to create a website that would enhance the overall digital marketing brand and exposure for the company. MLT Group is also working with Bay & Bay on a Search Engine Optimization campaign to attract new clients as well as new drivers. The overall digital marketing campaign includes website development, search engine optimizaton, social media, graphic design and video production.

Soon you’ll be able to look  for MLT Group’s design work on a semi-trailer near you!