You’ve probably heard of search engine optimization (SEO), and try to utilize it in order to build your business online. But did you know that there are two different types of SEO? It is important to understand the different types of SEO in order to determine the best strategies for growing your business online.

There is onsite SEO and offsite SEO. Utilizing the two different types of SEO is critical for developing and implementing a successful SEO strategy.

What is Onsite & Offsite SEO?

Onsite SEO: Onsite SEO refers to elements that are on your website. For example, your domain name, content, keywords, and geotargets are all elements of onsite SEO. Properly optimizing these elements helps web crawlers read your site and evaluate its relevance to certain search terms.

Offsite SEO: As the name suggests, offsite SEO involves enhancing elements outside your website. This includes your online identity across different directories, reviews, social media, and backlinks to your site from credible websites. These elements are just as important as onsite SEO and shouldn’t be forgotten.

Which Type of SEO is More Important?

Your business is made of up many moving parts, all working together for your benefit. Neglecting one element of your business can negatively affect the rest of it. Implementing an SEO strategy works much in the same way. In order to develop a successful SEO strategy, both onsite and offsite SEO need to be utilized. Focusing on only one or the other will be much less effective than implementing an all-encompassing SEO strategy.

MLT Group offers a variety of services to boost SEO, onsite and offsite, for your business, including search engine friendly website design,  backlinking, blog services, online identity services, and many more. To develop or improve your SEO strategy, contact MLT Group’s friendly professionals at 507.281.3490 or sales@mltgroup.com.