Your St. Paul business’ website has one mission- get visitors to act. Whether that be making a purchase, joining your mailing list, or downloading content, if visitors aren’t following through with your desired action, your site isn’t doing its job. Your site’s design plays a significant role in driving conversions. Learn how you can boost conversions with your web design alone.
- Highlight Your CTA: Your call to action (CTA) is the ultimate tool in generating leads. It tells visitors exactly what you want them to do. “Sign up now!” “Get your free demo today!” “Start shopping now!” But if your CTA isn’t prominently displayed in your site’s design, visitors may not follow through.
- Test Your Site: When a new visitor comes to your site, how will they respond? Will they be able to easily navigate your site and find what they’re looking for? The best way to answer these questions is to ask someone who is unfamiliar with your site and your services to test it. Have them go through your site and take the desired action, recording their questions or any issues they run into. This will give you great insight into what your visitors experience and how you can adjust the web design to make their experience easier, better guiding them to take action.
- Use Negative Space to Your Advantage: Negative space is any empty space on your website. This can be space between large visual elements or even the space between paragraphs. Using negative space appropriately will make your site easier to read, benefiting the user. You can even use negative space to draw the reader’s eyes exactly where you want. For example, if you want your readers to be drawn to a particular area, make it stand out by using negative space around it.
- Utilize an F-Layout: Users naturally look at a page, starting at the upper left-hand corner, moving to the right, then working their way down in an F shape. But why isn’t this an E shape? Because oftentimes, readers won’t get all the way through. They are just looking skimming for important details. This means the area of the page that gets the most exposure is the upper left-hand corner, while the lower right-hand corner barely gets any. Placing the most important information in the upper left-hand corner will ensure users will see it. Otherwise, if it’s in the lower right-hand corner, it may not be seen at all.
- Use Personable, High Quality Images: Images are an important design element of any website. They promote your brand and make your site look professional, but did you know they can also increase your conversions? Using images that feature people that are representative of your target audience helps visitors to better identify with your business and services.
Does your St. Paul website follow these strategies? If not, you could be missing out. MLT Group offers custom web design for desktops and mobile. Contact our expert web design team at sales@mltgroup.com to learn how to maximize conversions on your website today!
